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The Difference Between SEO VS PPC

In a Search Engine Marketing campaign, think of SEO as the key strategic marketing approach and PPC as your tactical, fast response tool.

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How to Help Your Hotel’s Website Compete with OTAs

People love to travel. In fact, they love it so much that hospitality has become a $550 billion industry. Online …

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How Can Wikipedia Help with SEO?

Is Wikipedia part of your digital marketing strategy for SEO? If you’re working on a national brand, or an industry leading, expert …

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5 Powerful Key Performance Indicators You Must Count

The Metrics That Matter What you see isn’t necessarily what you get. It is a common misconception that the most …

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Google’s PPC Shift: How Ads for “Highly Commercial Queries” Impact Organic Results

Digital Marketing is never boring. And we can be one dramatic bunch when Google makes a big algorithm or layout …

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How Web Accessibility Best Practices Can Improve Website SEO

Imagine this: You’re scrolling through a series of blog posts and reach the end of the page. Here, the text …

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Google AdWords Managed Placements

Managed placement targeting on the Google AdWords Display Network is one of the most efficient marketing tools advertisers have in …

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Conversion Rate Optimisation Techniques To Increase ROI

In today’s online marketing world it isn’t enough just to get people to your website in order to make a sale.

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Hosting a Successful Reddit AMA – and Why It’s Good for SEO

Good linkbuilding takes time and effort. In order to find the right opportunities for your brand to score a strong …

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Plan, Post Engage! Keep Up With Social Media

Social media user trends are shifting, and instead of flocking to Facebook, millennials are choosing the image-based Instagram to document their lives.

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