Quality SEO Service Packages
Just as there are multiple packages to service and clean your car or manage your financial planning, there multiple approaches to SEO packages.
With so many SEO agencies offering SEO plans at different service and price levels, it can be difficult to know which company to use. Some SEO consultants will offer out of the box solutions and others will create tailored and customized applications.
Our approach to SEO service packages depends on the complexity of your site, the authority of your site, the context of your competition, and the effort required to ‘move the needle’. At The SEO Works, we offer customized packages that will be tailored to your needs and budget.
Our SEO Price Packages
Our fixed-price SEO Packages start from $2500 per month, see our example pricing and packages below. If you would like a tailored SEO Package quote, get in touch.
| Starter | Advanced | Superior | Bespoke |
|---|---|---|---|
| Ideal for small websites targeting a handful of phrases. Package includes: – Metadata optimization – On-page optimizations of key landing pages – Critical technical SEO optimizations including XML sitemaps and robots.txt – Monthly performance reports | Ideal for medium websites or new sites with low authority. Package includes: – Metadata optimization – On-page optimizations of key landing pages – Critical technical SEO elements included in the Starter package – Complex technical SEO elements including schema markup, internal linking, and site speed – Content strategy and creation of new pages and blogs – Competitor audits and analysis – Local SEO strategy including GMB set-up – In-depth monthly performance reports | Ideal for large or ecommerce websites. Package includes: – Metadata optimization – On-page optimizations of key landing pages – In-depth technical SEO optimizations – Content strategy and creation of new pages and blogs – Competitor audits and analysis – Local SEO factors including GMB set-up – In-depth monthly performance reports – Link building strategy – Navigation, UX and CRO site recommendations – Backlink analysis – Broken link reviews | For bespoke needs or enterprise-level websites. These SEO packages are tailor-made to best fit your goals. Bespoke packages take into account your industry, the level of competition, and current site health. If you would like a tailored SEO Package quote, get in touch, and we will carry out a full audit of your website to provide a bespoke quote just for your business. |
| $2500 per month | $3500 per month | $5000 per month | $ Custom |
| Get a quote today | |||
Why Choose Our SEO Packages?
Monthly Transparent Reporting and Regular Communication
As part of our fixed-price SEO packages, all our clients receive an in-depth, data-focused monthly report that outlines the work carried out and the results achieved. We believe in complete transparency with our clients, and you’ll always know exactly what you’re getting for your buck. As well as monthly reports, our SEO plans involve regular communication and catch-ups with your dedicated account manager. You have access to support as and when you need it.
Quality and Best Practice SEO Methods
We don’t use any black hat or potentially harmful SEO techniques or strategies to get results. Our processes and SEO strategies are carefully crafted and conform to best practices to make sure your site generates quality traffic and meaningful results. Google’s algorithms place increasing value on helpful, quality content and experiences. Our SEO packages work to ensure that your site is offering the best possible information, experience, and converting the right kind of customers.
ROI-focused and Data-driven Strategies
Every agency offering SEO packages will work differently. How we work, is by making sure that our SEO packages allow you to achieve the best possible return on your investment. Our SEO monthly services are crafted to provide you with tangible results that make an impact on your business’s bottom line. We do this by ensuring that all decisions and strategies we make are data-driven and relate to your business’s unique goals.
Industry-leading SEO Tools
Our team leverage industry-leading tools and the latest technologies day-to-day, meaning your SEO packages benefit from the opportunities and insights these provide. We invest in our agency’s toolkits to make sure your strategy is up-to-date with the latest industry trends and algorithms. Our industry tools are utilized in all areas of our SEO strategies including keyword research, competitor analysis, technical SEO, content marketing and link building.
FAQs About Organic SEO Packages
Based on our over 15 years of providing quality SEO services, benefit from our detailed guide to investing in organic SEO packages. Get an overview of what SEO service packages are, the inclusions you should expect, and our insider tips for things you should be on the lookout for from a potential provider.
What is an SEO Package?
An SEO package is a monthly SEO service, simply where several SEO services are bundled together into a cost-effective and time-effective approach to optimizing your website.
SEO service packages are usually based on a fixed monthly fee, sometimes for a minimum contracted period, but with smaller and less experienced agencies you may get the option of a month-to-month agreement.
Every business has different needs and our SEO experts completely understand this. SEO is not a one size fits all approach, so when we are creating your custom package we need to fully understand who your business is. At the start of every SEO package campaign, we take the time to talk to you about how your site is performing and what your goals are. We will also carry out thorough audits of your site to identify what and where needs improving.
What are the main pillars of an SEO Services Package?
SEO success comes from maximizing the three core pillars outlined below. Your SEO package may focus on one, two, or three of these pillars. It’s therefore important to check when inquiring about packages, to see if your SEO package is holistic and covers all areas, or if it misses any out.
What’s Included in an SEO Package?
SEO service packages vary from one provider to another, but as a minimum should include the following elements. Beware of long lists of inclusions and take a reality check. For example, if there are 150 items in the list and your monthly fee is $500, how likely is it that these 150 items will either a) be completed at all or b) be completed with a quality outcome in mind?
Preliminary assessment
Sometimes called an SEO audit, this element typically includes a top-level review of the current status of your website. It sets the scene and timeline for your campaign and allows for task prioritization.
An SEO audit is a more comprehensive analysis of your website, your competition, and visibility. Depending on your SEO package provider, audits may be conducted separately to an ongoing monthly SEO package.
Keyword Research
Keyword research is an essential component of Search Engine Optimization packages and integral to the success of your SEO campaign.
Normally there are a set number of keywords that an agency will target – this will usually depend on the level of package you have bought. SEO consultants will use a variety of methods to obtain what they believe are the best keywords to drive traffic to your website. This may include some or all of the following:
- using keyword research tools
- analyzing Google Analytics
- analyzing competitor’s keywords
- surveying customers/clients/suppliers
- reviewing natural language used on relevant social media sites
Unless you operate in a high-tech or bio segment, your targeted keywords will not change significantly from to month. This task should be conducted in detail at the beginning of an SEO campaign, and then revisited every six months for a review.
Inbound Linking
Off-page optimization for your website is just as important to boost your organic rankings. Google sees a backlink or citation (web reference) from quality websites as a ‘vote’ or ‘validation’ for your website, and they will rate your page being linked to or referenced more positively. A full-service agency may offer link building as part of a standard SEO package. This may include some or all of the following:
- analyzing your current link profile
- analyzing competitor’s link profiles
- submitting your website to relevant, quality websites offering content that they will like to link to – known as link outreach
- social bookmarking and networking
- creating content to generate links or writing content for other sites
On-site Page Optimization
You won’t gain the traction you desire without ensuring that what is on your pages fulfils the expectations of your website visitors, and by implication, the expectations of search engines. Auditing the existing content that you have and optimizing it to ensure it matches these needs is an initial task that should come early on in the first few months of a project.
Meta optimization
Reviewing and optimizing the meta titles across key pages is also another task that will take some time but is likely to bring benefits. When done in conjunction with copy optimization, this will ensure pages are relevant to the target phrases you are working towards improving visibility for.
SEO Copywriting
SEO copywriting is another service that may also be included in a Search Engine Optimization package if an SEO expert believes pages need to be added to your site or rewritten. Writing optimized copy for the web is an acquired skill. Keywords need to be inserted naturally, seamlessly and strategically. Content should strike a balance between being engaging for readers, but also telling search engine spiders what your copy is all about.
New Content Optimization
For a variety of reasons, SEO and in general, your website should be publishing new quality content regularly, at least once a month and more frequently for highly competitive market segments.
Internal Linking
Whilst a link from within your website from one page to another is perceived somewhat differently to a link from an external page, it is still a link and has some value in passing link value throughout your website. A quality SEO company will usually include an internal linking strategy as part of your SEO package.
Reporting
Preparing, presenting and reviewing your Organic SEO Package performance is an essential component of an SEO Package and you should expect to not only receive a monthly report, on time, but you should also expect to schedule a discussion to review the outcomes and refine the objectives.
At a minimum you should receive a report that includes:
- Ranking for your keywords
- Backlinks summary of all links and especially new links
- Organic traffic
These should be for the immediate month prior and compare the to preceding month, and if data is available, should also include a comparison to the same time in the prior year.
How much do SEO Packages cost?
Typically, search engine optimization pricing will come in three-tier pricing structure – let’s call them Gold, Silver and Bronze.
Many SEO Packages are based on the number of keyword phrases that they are targeting, which is broadly appropriate and relative to effort. Don’t be drawn in by larger keyword number inclusion – just about every segment we ever worked on ourselves has about 10-30 “core” keywords, 20-50 more “primary” keywords and a further 20-50 “secondary” keywords. More than that and either your site is huge (enterprise level), the SEO company is stretching itself too thin, or they are exaggerating their efforts.
The SEO Package Price formula
To help you, here is how a quality SEO Company builds their SEO Package pricing.
A good SEO consultant based in the USA earns about $100,000 a year or $50 an hour. Payroll costs are about 40% of operating costs, overheads about 35% and profit margin about 25%.
Based on the above, an SEO company has to charge about $135 an hour for their billable hours. Infact, AHREFs ran a study where they found that 50% of SEO’s charge between $75 and $200 per hour. Note that the cost is higher if it is an agency vs a freelancer, as with an agency there are more overheads yet more access to the collective brain power of the agency.
So, divide the SEO Package price you are contemplating by around $135 and you get the number of approximate man hours available to complete the SEO activities included in your SEO Package. Now you have a benchmark to enable you to see what can reasonably be achieved.
Calculating the cost of SEO
If your SEO Service Packages fee is $2000 per month, then expect about 14 hours of work. At $4000 per month expect around 30 hours of work and so on. Remember, hourly rates for consultants or companies will vary, but these will generally be between $75-200 per hour. Most SEO packages from reputable agencies (for a medium sized site) will cost between $2500-$6000 per month, depending on scope.
And what about SEO Marketing Packages fulfilled in popular outsourcing countries such as India, the Philippines or Thailand? The hourly rate will be cheaper there. Is it possible that good results can be delivered from this type of location? In our opinion it’s not impossible, it’s just much less likely. SEO techniques tend to be behind the curve there and mimic execution without much strategic thought behind why things are being done. Generally in SEO, you pay for what you get. Cheap search engine optimization rarely comes with any benefits. If it was fast and cheap, wouldn’t everyone be doing it?
How can you measure the return on SEO Packages?
When considering an SEO Package, we strongly recommend that you consider two important benchmarks.
- Return Of Investment – how many directly attributable, incremental sales must your company make to cover the cost of your SEO Package. If you are paying $2500 a month for and SEO package and your unit sales price is $100, by the end of the investment will you be easily able to make 25 new sales per month? This is your short-term measure. Remember that SEO can take time so you should give this a few months before you can begin to measure it effectively.
- Return On Investment – what is your customer acquisition margin? Let’s say that you are prepared to invest 10% of your revenues in sales, marketing and customer acquisition costs. Using the same data as above, can you expect to generate $25,000 in directly attributable, incremental sales from your SEO Package. This should be your long-term measure.
What are the timeframes of an Organic SEO Package?
We hear a lot about it taking 6 months or so to start gaining SEO traction with the Search Engines.
Whilst it does take a few weeks for the early changes to start having an effect, if you are not seeing some ‘green shoots of ranking improvement’ by week 12 then you may have chosen the wrong provider. Do not expect to get to page 1 for all of your core keywords in 3 months, but do expect to see some positive movement. For example, from invisible to being on page 4 or 5, or from being on page 5 to page 3.
You should budget for a minimum 6 month commitment, and more realistically 12 months, to start to see your rankings reach page 1. But you should not be waiting until month 5 or 11 to see any keyword movement across any of your keywords (from the keyword starting point).
Also consider that not all of your target phrases may move: some may gain more traction than others. What is important is to also consider the impact the increased visibility is having in terms of sales or leads and measure this.
What to look out for in an SEO Package?
Like just about every industry, there are the good guys and the charlatans and snake oil sales people, and the world of SEO is no different. There are few barriers to entry to starting up an SEO Company and there are no formal qualifications from Bing College or Google University.
Check out our How To Choose An SEO Company article for more specific details but here is a summary of things you should take into consideration when looking at SEO Packages and providers:
- Technical Audits – as mentioned earlier, the Search Engines are pretty good at finding and indexing web pages – a high level technical review takes a few hours for most websites. If you need an SEO Audit you typically have a large, site with hundreds or thousands of pages, in a sector with tough online competition.
- Link Building – if they do talk about link building, ensure there is transparency, ask about their methodology – be worried when they talk about exclusive relationships with groups or websites.
- Proprietary solutions with cool sounding names – if it sounds like b******t, it usually is.
- Lump Sum Up Front Fees – do not pay for 6 months in advance. Period.
- Google Certification – Google does not certify SEO companies, Google only certifies Paid Search companies and SEO companies that refer to Google Partner Certification are breaking their Partner rules.
- Blending SEO and PPC – some SEO packages include Paid Search in combination with organic SEO – if this is the case, understand the amount of time dedicated to each service.
- Custom SEO Solutions – if you have a large site with 1,000’s of pages, an ecommerce site or a CMS that is not mainstream, you may well need a custom SEO consultancy or custom SEO package.
- Look at online reviews, case studies and ask for references from other clients. A reputable agency will be happy to supply these.
Can your SEO Services Packages be customized for my business?
Many SEO providers offer customization options to tailor the package to your unique needs. This is important because every business has different goals and challenges. Customization allows you to focus on the strategies that matter most for your industry, target audience, and competitive landscape. Work with your SEO provider to determine which services should be emphasized or de-emphasized to align with your specific objectives.
What is the difference between local and national SEO Packages?
Local Search Engine Optimization packages are designed for businesses targeting a specific geographic area, such as a city or region. They focus on strategies like optimizing Google My Business listings and acquiring local citations. National SEO packages, on the other hand, are intended for businesses with a wider target audience, often spanning an entire country or even international markets. These packages emphasize broader keyword research and a more extensive content strategy to reach a national or global audience.
Do you provide ongoing support and monitoring with the SEO Package?
Yes, we offer ongoing support and monitoring as part of our SEO packages. This includes regular tracking of keyword rankings, website traffic, and conversion rates. Ongoing support ensures that your SEO strategies are adjusted as needed to adapt to changes in the search engine algorithms and your business goals.
What is your approach to link building and content creation in the SEO Package?
Link building and content creation are crucial aspects of SEO. We will explain our strategies for acquiring quality backlinks from reputable websites and creating SEO-optimized, valuable content for your target audience. All of our methodologies focus on ethical practices and avoid techniques that violate search engine guidelines.
Are there any guarantees for results with the SEO Packages?
SEO is influenced by numerous factors, including algorithm changes and the competitive landscape, making it challenging to provide specific guarantees. As a reputable SEO provider, we can guarantee ethical practices and commitment to delivering the services to the best of our ability. We can also provide an opportunity plan demonstrating clear expectations regarding potential outcomes based on experience and expertise.
Can you provide case studies or references from previous clients who used your SEO Packages?
Yes, asking for case studies or references is an excellent way to evaluate our track record. We are able to offer examples of successful campaigns and provide references from satisfied clients. This information can help you gauge our expertise and the results you may be able to expect from the SEO packages.
What is the difference between white-hat and black-hat SEO, and which one do you use?
White-hat SEO employs ethical strategies within any published guidelines to improve rankings, such as quality content creation and natural link building. Black-hat SEO, on the other hand, relies on manipulative and risky tactics that can result in penalties from search engines. We strictly adhere to white-hat practices to ensure long-term success and compliance with search engine guidelines.
How often will I receive progress reports and updates?
Regular progress reports are crucial for tracking the effectiveness of your SEO services package. We provide monthly reports, detailing key performance metrics such as keyword rankings, organic traffic, and conversion rates. We also provide frequent reporting via calls, meetings and video. At month 6 and month 12 we will take a step back and review the campaign holistically and review/adjust the strategy where necessary.
Can you provide insights into my competitors’ SEO strategies?
Competitive analysis is an important part of effective SEO. Using our in-house enterprise software we will be able to offer insights into your competitors’ strategies, such as the keywords they target, their backlink profiles, and content tactics. This information can help inform your own SEO efforts and help you stand out in your industry.
How will you determine the most relevant keywords for my business?
Keyword research is a foundational step in any SEO package. We will conduct thorough research to identify the most relevant and valuable keywords for your business. This process will involve considering search volume, search intent, competitiveness, and relevance to your products or services. We will fully involve you in this process of selection so that you are happy with the keywords chosen to optimize.
Do you provide content marketing as part of the SEO Package, and how do you ensure it’s high-quality?
Content marketing is a critical component of SEO. As part of any SEO package we offer content creation services, with an approach that focuses on quality. This includes original, engaging, and informative content that caters to your target audience. All content will follow SEO best practices, including optimizing content for relevant keywords.
What is the best SEO Package for me?
Determining the best SEO package for you depends on several factors, including your specific business needs, goals, budget, and the competitive landscape of your industry. It’s often beneficial to have consultations with a few providers to discuss your needs and get a sense of their approach before making a decision. Ultimately, the best SEO package for you will align with your business objectives, budget, and the specific challenges and opportunities your website faces. Each business is unique, so the right package will be the one that addresses your individual circumstances and helps you achieve your SEO goals.
Contact us for expert organic SEO Packages
We have helped hundreds of businesses achieve their targets through professional SEO packages. We can help you succeed online, get in touch today.