A high-quality link profile is a fundamental element of effective SEO and remains a strong ranking factor. Backlinks show Google and other search engine crawlers that your website is authoritative and trustworthy and show the relevance your website has to other important websites in your industry. Despite backlinks and link building being such an important aspect of SEO, link building is by no means an easy task quality strategies are required to secure a range of respected links.
The SEO Works offer SEO link building services to US businesses in all industries and niches and have in-depth experience crafting, outreaching and delivering quality link building strategies to help your business build a strong backlink profile over time.
What is Link Building?
Link building is the process of acquiring hyperlinks from other websites pointing to your own website. It is an important aspect of search engine optimization (SEO), with the aim being to acquire links from high-quality, relevant websites to build authority, therefore, improving your website’s search engine ranking and driving more traffic to your site.
Why is Link Building Important?
Put simply, a search engine sees a link from another website to your site as a vote of confidence. There are various factors that search engines take into consideration when rating your inbound links and overall backlink profile, including the authority and relevance of the domains pointing to your website. The more backlinks you have from relevant websites in your niche, the more authoritative and trusted you will appear.
A core part of Google’s algorithm is matching websites it views as relevant and authoritative to your searches. A solid link building strategy is therefore a core component in achieving high rankings on search engines. Backlinks companies can help you stay ahead of your USA competition.
Our SEO Link Building Process
Our link building services are expertly delivered by a team of content marketing and SEO specialists, who aim to provide your brand with exceptional coverage, quality backlinks, and organic referrals to your website.
The link building process and strategy will depend on your business’s industry, competitors, and current standing. Generally, the process involves identifying relevant, high-authority websites and reaching out to determine whether they will be willing to link back to your website.
This can be done through various methods such as guest posting, broken link building, and larger-scale outreach or Digital PR campaigns. The process involves identifying relevant websites, creating valuable content, and building relationships with other websites in your industry.
Our team have extensive experience implementing a range of link building strategies, including:
Citations
Building citations for a website involves listing a business’s name, address, and phone number (NAP) on various online directories and platforms. This process helps to establish the credibility and legitimacy of a business, as well as improve visibility in search engine results.
The key step in building citations is to ensure that the business’s NAP information is accurate and consistent across all online platforms. This includes the business’s website, social media profiles, and any other online directories or listings.
Our team are able to identify relevant online directories and platforms where they can list your business and NAP information. This may include general directories such as Yelp, Google My Business, and Yellow Pages, as well as industry-specific directories and local directories. Once placed, we also monitor listings regularly to ensure that the information remains accurate and up-to-date.
Guest Posting
Guest posting involves creating high-quality content that is then published on other websites that are relevant to your business’s niche or industry, in exchange for a backlink to your own site. This method is effective in building relationships with other websites in your industry and driving traffic to your own site.
Our team have helped businesses to place thousands of links via guest posting tactics and have strong relationships with bloggers and industry sites that we can utilise to do so.
Content-focused outreach involves identifying relevant websites, reaching out to website owners and forming relationships, pitching relevant content ideas that are relevant to the website’s audience and align with the business’s niche or industry and then creating the content to be published on their site. In exchange for the content, as part of the guest post, we can generally include one or two links back to our client’s own website.
Outreach can be time-consuming and harmful if done incorrectly, which is why it’s important to work with SEO link building professionals like The SEO Works team.
Competitor Link Building
Competitor link building is a process of identifying and acquiring links from websites that link to your competitors. The process involves various processes including identifying your industry competitors and analysing their backlink profiles to identify the type, quality and relevance of their backlinks and identify potential link opportunities.
Once competitor link opportunities are found, it’s not as simple as emailing them to ask for a link. These days, you have to offer a website something in return that is relevant to its audience and will benefit them in some way too.
Our team are experienced in identifying the right link building methods to use when competitor link building to ensure your links are accepted and your link profile is brought in line with your industry competitors over time, whether we need to offer a guest post, unique resource or press release to enable a backlink to be secured.
Brand Mentions
Brand mentions are instances where a website or business is mentioned on another website or online platform without a hyperlink or direct link back to the website. These mentions are highly valuable to utilise for link building purposes as in some instances they can be converted into backlinks that pass link equity from that site to your own.
Our team utilise brand mentions as just one of our link building strategies which involve identifying instances where your business has been mentioned on other websites across the internet, evaluating the quality and relevance of the mentions and then reaching out to these sites to request a backlink.
After these new backlinks have been obtained, it is important to monitor them to ensure that they remain active and that the anchor text is being used correctly, something our team keep a close eye on. Brand mentions can be a valuable source of backlinks for a website, however, the process of converting them into backlinks requires evaluation and care to ensure you reach out to these sources positively and constructively.
Content-Focused Outreach and PR
Outreach campaigns involve reaching out to other websites in your industry and asking for a backlink to your own site. This method requires a personalized, creative approach and can be time-consuming, but can also lead to valuable relationships with other websites and increased visibility in search engine results.
This type of link building requires time and resources to create unique, valuable and informative content that will educate a website’s readers in some way if you are likely to secure a high-value backlink in return and begin building a relationship with them.
The SEO Works have an array of relationships with industry experts and publications that we can utilise to place high-quality content and links for our clients, which can make this process much easier and more efficient. The outreach process can be time-consuming and requires a lot of effort, but when working with a professional backlinks expert, can be an effective way to build backlinks to your site and improve your search engine rankings.
Digital PR
Digital PR is the process of contacting and working with online media outlets with the goal of achieving high-quality backlinks for businesses to build authority and therefore rankings. The process is best handled by PR specialists who are well-versed in communicating with journalists, writing effective press releases and developing pitches if it is to be an effective link building strategy for SEO.
Our team have a refined process in place when it comes to digital PR which includes identifying target publications and journalists to build contact lists, developing a pitch that will allow your business to get noticed in a sea of emails and securing the right kind of content and link placements.
Overall, digital PR is a strategic process that requires research, creativity, and persistence to achieve high-quality backlinks and make a real impact on your rankings.
SEO Backlink Monitoring
A key part of our link building services is monitoring progress and tracking the links that have been acquired. We use various industry-leading tools to track progress and identify any new link opportunities. Once we have placed a certain number of links, we don’t stop there; it is important to continue building links and monitoring your progress to ensure that your website continues to rank well in search engine results.
It’s important to note that not all backlinks are created equal. High-quality backlinks from reputable websites in your industry are more valuable than low-quality backlinks from irrelevant websites. Additionally, Google and other search engines can penalize websites that engage in spammy link building practices, so it’s important to focus on building high-quality, relevant backlinks through ethical means like our strategies mentioned above.
Work with The SEO Works for Link Building Services
Link building services are an essential component of any successful SEO strategy. By acquiring backlinks from authoritative websites, businesses can improve their website’s credibility and authority, which leads to higher search engine rankings and increased organic traffic long term.
If you want to see real results and stay ahead of the competition and are ready to invest in link building that generates an ROI, contact us today to learn more about our link-building services and how we can help your business achieve its online goals.
FAQs
What is a link building strategy?
The process of link building involves reaching out to other website owners or webmasters with the aim to place a link pointing to your site. Link building for SEO can be done through a variety of methods and backlinks companies are experienced in all of these, including guest posting, broken link building, resource link building, outreach, digital PR and more.
Why should I have a link building strategy?
The quality of the links pointing to your site is important for SEO. For example, links from high-authority websites with relevant content and a good reputation are considered more valuable than links from low-quality or spammy websites. Search engines like Google use algorithms that evaluate the quality and relevance of the links pointing to a website, and use this information to determine how high the site should rank in search results.
While link building is an important part of SEO, it is important to note that it should be done ethically and in compliance with search engine guidelines. Practices like buying links or participating in link schemes can result in penalties and harm your website’s ranking. Instead, you should work with companies who focus on building high-quality links through genuine outreach and valuable content.
There may be some short term results that can be achieved through lower quality link building techniques. However, you run a high risk of having your website being penalised by search engines and losing visibility.
Why can link building help grow your business?
Link building activities should be conducted as part of an overall comprehensive SEO strategy as SEO backlinks in isolation won’t get you the page-one results that you are seeking. Effective link development activities are a challenging and demanding task but, when effectively and strategically managed, SEO link building will contribute to the overall uplift in your visibility. This ultimately means more qualified traffic to your site, and increased revenue.
What makes a good backlink?
A good backlink will generally be considered as one from a high-authority website that offers relevant content and has a positive, trusted reputation. You should also aim for backlinks to use relevant anchor text and be placed within the content of the website, rather than in a footer or sidebar.
Are all link building services ethical?
No, not all link building services are ethical. Some companies may use spammy or black-hat techniques that violate search engine guidelines, such as buying links or participating in link schemes. It’s important to choose a reputable link building service that uses ethical practices. The SEO Works pride ourselves on only using completely ethical tactics to place links for our clients so you can rest easy knowing your website is not vulnerable to any penalties.