Trying to work out fact from fiction in the world of Search Engine Optimisation? Here are five handpicked respected resources to help you obtain the best SEO advice to optimise your site.
If you’re new to the world of Search Engine Optimisation, it might be difficult to know where to find the best SEO advice and what information to trust. The sheer number of resources available can be overwhelming but here are five websites headed up by some of the important players in the SEO industry who happily share their insights, commentary and provide valuable resources to educate people about optimisation.
SEOmoz is a leading developer of SEO software and the internet’s largest online marketing community with over 250,000 members offering SEO advice, tips and guidance. There is a premium package available called SEOmoz PRO. Members get access to a campaign-based web app, dozens of SEO tools, webinars and full access to Open Site Explorer. The community and education features include:
SEMPO is a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing. The membership base primarily consists of SEO consultants, advertising agencies and in-house marketing professionals and web developers. There are three levels of membership available. Their resources include articles, research papers and webinars as well as events held for members.
Why not get SEO advice straight from the horse’s mouth? Google offers a wide variety of resources across all their business streams. Those new to SEO can have a look at the Webmaster Guidelines and the SEO Starter Guide. Other popular websites include Matt Cutt’s blog (head of the webspam team) and the Google Webmaster Tools YouTube channel. Here is a list of the official Google blogs across the world.
Yahoo! Search and Bing
Yahoo!, another of the world’s largest Search Engines also offers free tools and resources to webmasters and website owners such as information on content guidelines, a search community, webmaster support and feedback and information on site promotion. By subscribing to the Yahoo! Search Blog this gives you an insider’s look at Yahoo! You can find more information at the following websites:
- Yahoo! Search Marketing – Learn about a variety of Yahoo! services for online advertisers.
- Submit Your Site to Bing – Submit your site for inclusion in Yahoo! Search and Bing.
- Report Search Spam and Abuse
- Yahoo! Search Support – Feedback and request inquiries into the status of your site in Yahoo! Search.
- Advertiser Web Services – Tools and services you need to build a search business on top of the technology platform.
Search Engine Land
There are a lot of online marketing blogs but Search Engine Land is a “must read” trusted news and information site for SEO advice. The blog covers Search Engine Marketing, Search Engine Optimisation as well as social media marketing. There is Pro Membership available which gives you access to exclusive discounts, special rebates for SEO events, newsletters, videos, guides and tutorials and much more.
As well as subscribing to blogs, you should also follow these companies and/or influential people in the organisation on Twitter and Facebook to find out the latest SEO news as it happens in real time. The SEO Works also blog features SEO articles, guides and tips and you can follow us on Facebook and Twitter. To find out more about our SEO packages or to receive the best SEO advice about how to improve your website, contact us today.