SEO is the art of ranking higher than the competition on web search engines. To do that, your website needs external backlinks and brand authority, which Google values highly. Although people don’t always think about using them because they require quite an investment in terms of time and effort, infographics can be a great tool to create brand awareness and SEO success.
Why should I use infographics?
Infographics are a visual medium
In the last century, movies have become more popular than books, and history repeats itself with infographics. These visual representations catch people’s attention in a way that plain written text will never manage. In fact, they are impossible to ignore.
Our brains process visuals 60000 times faster than text, and photos get shared 5 times more than text on Facebook. We are naturally drawn to infographics’ lush vectors and vivid colors. A good infographic is worth a thousand words and can help your website’s reputation more than a long, complicated article would.
Infographics increase your brand’s reputation and authority
An effective infographic with your logo will do a lot for your brand’s reputation. If people like the information you offer in your infographic, they will visit your website to learn more about your product and how it can be beneficial to them.
A good infographic is a very versatile digital marketing tool. It triggers an SEO virtuous circle, helping your audience remember your brand, boosting your traffic, giving your website more authority and increasing your ranking on search engines.
Infographics get lots of shares
Because they are visually striking and often contain interesting and fun facts, infographics are regularly shared via email and on social media channels such as Facebook, Twitter or Pinterest. Every infographic that you share online will increase your website’s visibility. After a while, you can search for your infographics on Google with a reverse image search and see which websites used them. You can then reach out to them and ask them to credit you as a source with a link back to your website.
A well-designed infographic can make complex pieces of information look more engaging and get more shares on social media channels.
Infographics help you get more backlinks
As we’ve just seen, other websites will end up using your infographics if they’re really good. But you can also be proactive and reach out to bloggers and webmasters. The best strategy is to insert your infographic in your email’s body so that the recipient sees the image straight away.
Your goal should be to offer them something that will add value to their website, something that they won’t be able to resist and that will make them want to give you this backlink.
If you choose your infographic’s theme carefully, you can even get new backlinks from websites outside your industry.
Infographics are great for “newsjacking”
What about monitoring different media channels to see what’s hot in the news right now, and then creating an infographic to illustrate it? This is called newsjacking, and it can be a great way to get new backlinks.
For example, you could illustrate a candidate’s promises before an election to visually show what they would mean to voters and then send it to web influencers. This infographic would certainly end up being shared by your audience, but also possibly be used by journalists in their own articles.
The Art of Creating Good Infographics
You will need to invest some time and effort to create decent infographics. There are lots of them on the web, and to stand out from the crowd, you must create something unique and interesting. Speak to your family, friends and work colleagues to find the best ideas and run with them! Here are three different strategies you can use to create your infographics:
Use infographic template websites
To get you started, you can use infographics templates on websites such as HubSpot, Piktochart or Easel.ly. You just need to provide the content and to customize the template of your choice. It’s a much easier way to create great infographics, but unfortunately, your designs won’t look totally unique. It is more like a quick, cheap fix to test the waters, and you might want to think about investing more time and money in your infographics later if you are serious about using them to achieve SEO success and brand authority.
Example of an infographic charts template. Source: 7428.net
Pay a freelancer
Paying a designer can be quite expensive, but you can also look for the right artist for a good price on websites like Freelancer or Upwork. You should read other client reviews to decide if you would like to work with a specific artist, and avoid designers whose rates seem too good to be true.
Order one infographic at first to see if the designer understands what you want and does it in a satisfactory way. If you’re happy, you should try to establish a long term work relationship with him/her because really good infographic designers are not easy to find.
Create your own infographics
If you are naturally talented and love drawing, you should acquire Adobe Illustrator and try to design infographics yourself (and when I say Illustrator, I mean a vector-based tool, not Photoshop.) You should then think about visiting infographics directories to see examples of what’s popular and how good infographics are made.
Think about the colors you want to use, the way you will write text and data, how you will draw charts, characters or objects. Are you targeting the general public, or a specific target audience? Think about the demographics of the people you want to communicate with.
You should plan your infographic like a director would plan his film: write down what information you want to portray and stick to it. Infographics aren’t easy to design and you can’t improvise with them, so take the time and make the effort to ensure they are created with the above factors in mind.