Red Flags to Look for When Choosing an SEO Company

If something is too good to be true, it usually is – here are 5 things to look out for when choosing an SEO company …

Shopping around for an SEO company? Search Engine Optimization or SEO is the new Internet buzzword and growing in importance as business realize the significance of online marketing but how do you tell a reputable SEO agency from a fly-by-night SEO consultancy that may fold any time? Here are 5 red flags to look out for when weighing up which Search Engine Optimisation company to select for your SEO campaign.

Guaranteed Search Engine rankings

A sure-fire warning sign of dubious SEO companies is one that will guarantee Search Engine rankings within a specified time period. A Search Engine ranking is dynamic and relies on several different variables such as your competitor’s online activities, Search Engine algorithm changes and so forth. A new website or Web page may take up to three months to rank for competitive keywords. An SEO company needs to give you realistic expectations of what they can achieve in a reasonable timeframe.

Low fee for SEO Services

While this is not set in stone, generally an SEO firm which charges a low fee (generally less than $1000 per month) can be a bad sign. Ask the SEO expert to explain the agency fee to you clearly – the charges may vary according to features such as how many keywords you are targeting, how many landing pages are being optimized and so forth. If a company has link building packages such as offering to add 1000 links a week for $19.95, start running for the hills!

Lack of transparency

When evaluating SEO companies, it is important to find a company which is open, honest and transparent. A reputable SEO consultancy will ideally have client testimonials and case studies readily available and on request you should be able to speak to clients about their SEO campaign results. A trustworthy company should also be able to explain their SEO methodologies, outline clearly what is included with each SEO Package, give you an upfront quote and provide regular feedback and reports.

Lack of responsiveness

One of the easiest ways to evaluate an SEO company is by their responsiveness. If a company is taking a few days to respond to your emails and phone calls, it may be a sign that they are juggling too many clients or they are not taking you seriously as a client. One important question to ask a prospective SEO company is how many clients each SEO expert is looking after. Ideally, you are looking for a company that has a healthy client base but also has enough time to dedicate to each and every one of their clients.

A one size fits all SEO solution

Search Engine Optimization is not a one-size-fits-all online marketing solution. A professional SEO company will evaluate your website and recommend an SEO strategy for your particular website. Look for an SEO agency which offers a variety of SEO Services and SEO Packages and explains exactly what is included, all fees and charges and anticipated results so you can choose what services and packages are best suited for your online business.

Commissioning a disreputable SEO consultancy that uses black hat SEO techniques can not only potentially affect your Search Engine rankings and get your website banned from Google, it can also do irreparable harm to your online business and online reputation. Read more about how to choose a reputable SEO company, find out more about SEO Packages and SEO Services we offer or contact us if you are looking for an SEO company that uses ethical SEO strategies and has a proven track record in SEO results.

This entry was posted in Latest News & Tips. Bookmark the permalink.

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

Local time:

paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

Local time:

sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

Local time:

melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

Local time:

brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

Local time: