SEO Best Online Marketing Strategy for Lead Generation – Report Reveals

SEO is the Best Online Marketing Strategy for Generating Leads, Industry Report Reveals

The Webmarketing123 State of Digital Marketing Survey 2011 shows that SEO beats PPC and Social Media for lead generation.

An industry survey has revealed that Search Engine Optimization (SEO) makes the biggest impact on lead generation for both business to business (B2B) and business to consumer (B2C), followed by Pay-Per-Click (PPC), and Social Media marketing. An overwhelming 57.4% of B2B and 41% of B2C said that SEO brought in the most leads with 33.3% of B2B and 21.5% of B2C’s budget invested in SEO.

The online marketing report was conducted by leading US digital marketing agency Webmarketing123 between August and September 2011 with 500 marketing professionals – two-thirds working in B2B and the remaining third working in B2C participating in the survey. The report spanned across different categories of online marketing including SEO, PPC, and Social Media Marketing.

“Search Engine Optimisation is now, more than ever, a ‘must’ in the digital marketing world,” said Paul Taylor, CEO of Webmarketing123.

“In our survey, SEO has been confirmed as the most important program to integrate into a business’s online marketing efforts. According to a recent study by McKinsey & Company, businesses that engage in search engine optimization achieve an average ROI (return on investment) of 7 to 1. This is valuable data that further supports the findings from our survey.”

Both groups cited website traffic as the key performance indicator (KPI) across both B2B and B2C digital media campaigns with 73.9% and 79.8% respectively online marketing professionals nominating this as most important with lead generation coming a close second for B2B with 69.2% and sales for B2C with 68.5%.  You can see the full results of this question across the two business categories below.

SEO Best Strategy for lead generation

The full 2011 State of Digital Marketing Report can be downloaded from Webmarketing123?s website. You will need to provide name and contact information in the form provided. There’s also an associated infographic which gives you a quick graphical overview of the report available on Webmarketing 123’s blog, which you can view here: Infographic: Digital Marketer Views On SEO, PPC & Social Media.

SEO has long evolved from just generating traffic that chews up your bandwidth to driving prequalified traffic to your website that has high conversation rates. SEO Works has proven performance history of partnering with high profile clients to improve their lead generation. Contact SEO Works to find out how you can improve your online sales and increase your return on investment with SEO.

This entry was posted in Latest News & Tips. Bookmark the permalink.

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

Local time:

paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

Local time:

sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

Local time:

melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

Local time:

brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

Local time: