Hot up your lead generation via your website through highly-successful SEO strategies.
SEO strategies have long evolved from simply driving traffic to websites to focusing on the end goal of increasing sale revenues through lead generation. A lead is a prospect who is interested in your business and pre-qualified leads are warm leads (prospects who have indicated an interest in your product) and more likely to convert into sales than cold leads (prospects that you have contacted). Here are 7 ways to drive high-quality leads to your website.
Using long tail keywords
There are two types of keywords; short tail keywords which are more generic such as ‘LCD TV’ and broad or long tail keywords such as Sydney shop selling 55 inch LCD TV’ which are more specific. People who use short tail keywords are more likely to be in the research phase of their purchase while long tail keywords will drive pre-qualified leads to your website as people using these search terms are further along in the buying cycle.
Optimised landing pages
Once you have drilled down and found long tail keywords, it is important to know how to optimise key landing pages on your website to generate quality leads . Ideally, each landing page should be optimised with one keyword or keyword phrase and synonyms. Each page needs to have very clear call to actions so people know what you want them to do such as making a booking, downloading a brochure or asking for a quote.
Link building activities
Actively targeting customers through link building activities is an excellent source to obtain quality prospects. As well as increasing your Search Engine visibility, you can build your company profile and position yourself as an industry expert. It is important that you become a part of the community and not just use the sites as a means for lead generation even though this is your end goal. You can do this by:
- Developing a company blog.
- Uploading webinars on YouTube.
- Writing guest posts.
- Syndicating articles to websites.
- Actively participating on industry or community forums.
- Commenting on popular industry blogs.
- Posting on social media accounts in your industry.
Social media activities
Social media as a key part of your SEO strategy can also generate pre-qualified leads for your business. If people have added themselves to your social networks, it stands to reason that they are interested in knowing more about your business. As well as updating your page, actively comment on other related social media accounts. By doing so, they may also reciprocate and their community may also follow suit.
If you are a business targeting local customers, this is another of the essential SEO strategies to help you drive pre-qualified leads. By using specialised local search techniques such as targeting localised keywords, optimising landing pages and link building campaigns, you can reach regional markets. This results in warmer leads that are not only interested in your products but also searching for businesses in that particular location.
Pay per click advertising (PPC)
Depending on your budget and resources, you may also want to run a PPC campaign alongside your SEO strategies. SEO is an ongoing tactic to accumulate prospects over time while PPC advertising is a great way to start lead generation right away. However bear in mind that while it does not cost anything to index your websites on Search Engines but as soon as your stop paying for PPC advertisements, your leads stop rolling in.
Affiliate marketing is a strategy where you place links, banner advertisements or buttons on quality, trustworthy and relevant websites with a similar target audience to your business to assist in driving hot prospects to your website. Here is an example of an affiliate page for SEOmoz on our website. Each agreement is different but the website owner may generate income if a sale is made, a trial is downloaded and so forth.
Accelerate your conversion rate by creating SEO campaigns that will drive high-quality prospects to your website. SEO Works is one of the leading SEO companies in Australia and has a local team of SEO experts, link building analysts, copywriters and a web development team. Find out more about our SEO strategies and how we can partner with you to increase pre-qualified leads and improve your online revenue.