Keyword Research Tools & Software

Here are some keyword research tools to help you build your keyword strategy...

Here are some keyword research tools to help you build your keyword strategy…

Targeting the right keywords forms the basis of your Search Engine Optimisation (SEO) strategy. You want to rank on page one for the right keywords that will bring quality targeted traffic to your website that are ready to enquire or buy your service or product. But how do you know which keywords will work best for your business? Here is a quick guide to the most popular keyword research tools currently on the market.

Google Keyword Tool: This is a free tool from Google for keyword research, which is very simple and easy to use. Remember to click on the country you want for accurate results. It is best to select ‘Exact Search’ to see the actual value of your keywords. This tool is ideal for finding long tail keywords or seasonal keywords but only gives you monthly results whereas other keyword research tools may be able to provide more refined search results.

WordTracker: WordTracker is one of the most popular keyword research tools on the market and allows you to import and rank up to 500 keywords. WordTracker’s database is quite large and the interface allows you to calculate monthly searches as well as weekly and daily searches. One downside of WordTracker is the price tag as there so many other free research tools on the market.

NicheBot: Depending on what level of membership subscription you purchase, Nichebot gives you access to multiple keyword research tools such as the aforementioned WordTracker, Overture and Keyword Discovery. With all these tools available, you have the ability to expand your lists to up to 10,000 words per seed keyword and you can create, organise and store all your keyword lists online.

Keyword Spy: This tool has a free trial offer that has limited set of features as well as a paid or pro version. All in all this is a great keyword research tool. The interface allows you to compare domain names as well as keyword(s) against organic as well as paid search and gives you insights into the keywords your competitors are using.. Although the system shows different country categories, many results only return .com (US) domains and one may think that the keyword performance is based on that as well – although testing does show different search volumes and trends.

Google Search Insights: This is another keyword research tool offered by Google that allows you to search for industry trends across different regions. The keyword research is based on actual search volumes and is very simple to use. It can also take data from your website as well as user input. There is also a forecasting feature that will let users see the search terms that it believes are likely to be used over the course of the next 12 months.

Out of all these keyword research tools, we continue to find that Google Keywords Tool offers the simplest way to gauge keyword value and we base that on ‘Exact’, ‘Broad’ and ‘Global Broad Search Volume’ and what’s more, it’s free. It is important to understand that data taken from keyword research tools are a good guide but it is also important to do competitor analysis, monitor your own traffic and use other research marketing methods such as focus groups to find what keywords your visitors are using to find your website.

Contact us to find out how we can help you with your keyword research, offer you one of our SEO packages to suit your business and budget and implement the SEO strategy to successfully reach your goals set for your website. SEO is not a ‘set it and forget’ internet marketing strategy. Ongoing research using keyword research tools is required to maintain your Search Engine rankings and to find new keywords to develop and grow your business.