Category Latest News & Tips

New year, new resolutions! Eating well, exercising 3 times a week, reviewing PPC campaigns from top to bottom…those are usual new year resolutions for anyone! Wait…you had not (yet) planned on revisiting your PPC campaigns early in the year? On…

Good linkbuilding takes time and effort. In order to find the right opportunities for your brand to score a strong link, linkbuilders must find genuine opportunities to use their brand’s expertise to provide value to their target audience. One of…

You can have a slick website, but if visitors don’t convert, design alone won’t save it. To understand the reason why people who find your site don’t stay around, you need to take a hard look at your UX design. Card…

In the field of digital marketing, understanding the types of people and interactions that are occurring on your website has become imperative. Any decent marketing strategy has a general sense or a basic understanding of your customer segments and target…

Does having keywords in a URL or page name improve your search engine position? Discover the complete truth...

Google Answer boxes, or Rich Answers, are a search engine result page (SERP) feature designed to directly answer questions that are input in Google search. These featured snippets mostly appear in the top ranking position, or directly under the top ads…

Content is a critical element in any SEO strategy. You need to be able to prove your relevance to Google with articles that get attention and to take advantage of seasonal spikes in search traffic. To meet these goals, it’s…

Of all the Search Engine Optimisation myths out there, we have picked the 7 most often heard or talked about for a thorough analysis. Fact or fiction?