Category Latest News & Tips
Are You Still Making These 7 Common PPC Settings Errors?
New year, new resolutions! Eating well, exercising 3 times a week, reviewing PPC campaigns from top to bottom…those are usual new year resolutions for anyone! Wait…you had not (yet) planned on revisiting your PPC campaigns early in the year? On…
Hosting a Successful Reddit AMA – and Why It’s Good for SEO
Good linkbuilding takes time and effort. In order to find the right opportunities for your brand to score a strong link, linkbuilders must find genuine opportunities to use their brand’s expertise to provide value to their target audience. One of…
Improve Your Website’s Information Architecture with Card Sorting: A Beginner’s Guide
You can have a slick website, but if visitors don’t convert, design alone won’t save it. To understand the reason why people who find your site don’t stay around, you need to take a hard look at your UX design. Card…
How to Use Google Analytics ‘Audiences’ to Understand Your Website’s Target Market
In the field of digital marketing, understanding the types of people and interactions that are occurring on your website has become imperative. Any decent marketing strategy has a general sense or a basic understanding of your customer segments and target…
Keywords in URLs?
Get Yourself Into Google’s Featured Snippets
Google Answer boxes, or Rich Answers, are a search engine result page (SERP) feature designed to directly answer questions that are input in Google search. These featured snippets mostly appear in the top ranking position, or directly under the top ads…
Reviving Seasonal Content: How to Breath Fresh Life into Old Content
Content is a critical element in any SEO strategy. You need to be able to prove your relevance to Google with articles that get attention and to take advantage of seasonal spikes in search traffic. To meet these goals, it’s…