New year, new resolutions! Eating well, exercising 3 times a week, reviewing PPC campaigns from top to bottom…those are usual new year resolutions for anyone! Wait…you had not (yet) planned on revisiting your PPC campaigns early in the year? On making sure every single aspect of them is properly … [Read more...] about Are You Still Making These 7 Common PPC Settings Errors in 2017?
Good linkbuilding takes time and effort. In order to find the right opportunities for your brand to score a strong link, linkbuilders must find genuine opportunities to use their brand’s expertise to provide value to their target audience. One of the best ways to provide that value is by giving your … [Read more...] about Hosting a Successful Reddit AMA – and Why It’s Good for SEO
You can have a slick website, but if visitors don't convert, design alone won't save it. To understand the reason why people who find your site don't stay around, you need to take a hard look at your UX design. Card sorting is an easy, effective way to do this. What is Card Sorting? Card sorting … [Read more...] about Improve Your Website’s Information Architecture with Card Sorting: A Beginner’s Guide
In the field of digital marketing, understanding the types of people and interactions that are occurring on your website has become imperative. Any decent marketing strategy has a general sense or a basic understanding of your customer segments and target market for the best possible customers on … [Read more...] about How to Use Google Analytics ‘Audiences’ to Understand Your Website’s Target Market
Does having keywords in a URL or page name improve your search engine position? Keywords form the foundation of your search marketing efforts and help you make better decisions about the type of content you produce. Properly selected keywords can also help you decide the best way to categorize that … [Read more...] about Keywords in URL’s?
Google Answer boxes, or Rich Answers, are a search engine result page (SERP) feature designed to directly answer questions that are input in Google search. These featured snippets mostly appear in the top ranking position, or directly under the top ads and above rest of the organic results. They … [Read more...] about Get Yourself Into Google’s Featured Snippets