Good linkbuilding takes time and effort. In order to find the right opportunities for your brand to score a strong link, linkbuilders must find genuine opportunities to use their brand’s expertise to provide value to their target audience. One of…
You can have a slick website, but if visitors don’t convert, design alone won’t save it. To understand the reason why people who find your site don’t stay around, you need to take a hard look at your UX design. Card…
In the field of digital marketing, understanding the types of people and interactions that are occurring on your website has become imperative. Any decent marketing strategy has a general sense or a basic understanding of your customer segments and target…
Featured Snippets are a search engine result page (SERP) feature designed to directly answer questions that are input in Google search. These featured snippets mostly appear in the top ranking position, or directly under the top ads and above the…
Content is a critical element in any SEO strategy. You need to be able to prove your relevance to Google with articles that get attention and take advantage of seasonal spikes in search traffic. To meet these goals, it’s common…
Sometimes you want to track file downloads and how many times users download particular files like newsletters and application forms, as these act as micro conversions or steps along the path to your major conversions and business goals. In this…
