Category Latest News & Tips

Does having keywords in a URL or page name improve your search engine position? Discover the complete truth...

Featured Snippets are a search engine result page (SERP) feature designed to directly answer questions that are input in Google search. These featured snippets mostly appear in the top ranking position, or directly under the top ads and above the…

Content is a critical element in any SEO strategy. You need to be able to prove your relevance to Google with articles that get attention and take advantage of seasonal spikes in search traffic. To meet these goals, it’s common…

Of all the Search Engine Optimisation myths out there, we have picked the 7 most often heard or talked about for a thorough analysis. Fact or fiction?

Sometimes you want to track file downloads and how many times users download particular files like newsletters and application forms, as these act as micro conversions or steps along the path to your major conversions and business goals. In this…

Has your site been banned from Google? Suffered Google ranking penalties? Don’t panic!

This piece of content is about selling up your house. It seriously is! Read on and you will discover a few worthy tips to help you secure a profitable sale – and how you can apply this to SEO. In…

A quick outline of the key factors we believe Google and Bing have built into their search and data algorithms.

An effective SEO method for achieving a stronger link profile is to find an unlinked brand mention online and convert it into a backlink. If the keyword does not contain a link, turn it into one that points to a…