Category Latest News & Tips

An SEO strategy plan is a blueprint for your Search Engine Optimisation activities that can be mapped out in seven definitive steps. Read more about it here.

To www or not to www seems to be a never ending question from business owners and SEO’s alike. This is one of the top questions we get during sales calls and so we decided to take on the challenge…

Your website’s “link profile” is essentially how the World Wide Web sees your site. Discover what a "natural" link profile is and why you need one.

It seems like yesterday that SEOs began designing and optimizing content for Latent Semantic Indexing (LSI). Copywriters rejoiced at the ability to forego keyword stuffing in favor of focusing on creating compelling content. SEOs insisted that it would take time…

A couple weeks ago, seoWorks touched on the types of search queries in an SEO article about Google’s RankBrain. There are three main types of search queries that people use on the internet: Informational Navigational Transactional SEOs can liken the goals…

Have you ever clicked on an article and had to wait an extremely long time for it to load? Or maybe you’ve run into a nasty pop-up that you can’t get rid of so you end up throwing your phone…

All search marketers are familiar with keyword research – it’s a standard practice for all SEO’s, and has been the first step of any solid search marketing strategy since the early days of Google. But what will happen now that…

In a Search Engine Marketing campaign, think of SEO as the key strategic marketing approach and PPC as your tactical, fast response tool.

People love to travel. In fact, they love it so much that hospitality has become a $550 billion industry. Online booking represents roughly 40% of total travel sales. In 2015, OTAs brought in $150 billion in gross revenue, taking advantage…