Category Latest News & Tips

In a Search Engine Marketing campaign, think of SEO as the key strategic marketing approach and PPC as your tactical, fast response tool.

People love to travel. In fact, they love it so much that hospitality has become a $550 billion industry. Online booking represents roughly 40% of total travel sales. In 2015, OTAs brought in $150 billion in gross revenue, taking advantage…

Is Wikipedia part of your digital marketing strategy for SEO? If you’re working on a national brand, or an industry leading, expert organisation, it should be part of your plan. (If you need help, our professional SEO Services could be…

The Metrics That Matter What you see isn’t necessarily what you get. It is a common misconception that the most important indicator of website performance is ranking first. That metric alone doesn’t necessarily mean you’re getting more customers. This is…

Digital Marketing is never boring. And we can be one dramatic bunch when Google makes a big algorithm or layout change. From Penguin & Panda to Mobilegeddon & RankBrain, we have been convinced that the end of SEO is near…

Imagine this: You’re scrolling through a series of blog posts and reach the end of the page. Here, the text says, “Read More”, directing you to a longer list of content. You click through and continue enjoying the blog posts.…

Managed placement targeting on the Google AdWords Display Network is one of the most efficient marketing tools advertisers have in their locker.

In today’s online marketing world it isn’t enough just to get people to your website in order to make a sale.

Social media user trends are shifting, and instead of flocking to Facebook, millennials are choosing the image-based Instagram to document their lives.