Category Latest News & Tips
How to Help Your Hotel’s Website Compete with OTAs
People love to travel. In fact, they love it so much that hospitality has become a $550 billion industry. Online booking represents roughly 40% of total travel sales. In 2015, OTAs brought in $150 billion in gross revenue, taking advantage…
How Can Wikipedia Help with SEO?
Is Wikipedia part of your digital marketing strategy for SEO? If you’re working on a national brand, or an industry leading, expert organisation, it should be part of your plan. (If you need help, our professional SEO Services could be…
5 Powerful Key Performance Indicators You Must Count
The Metrics That Matter What you see isn’t necessarily what you get. It is a common misconception that the most important indicator of website performance is ranking first. That metric alone doesn’t necessarily mean you’re getting more customers. This is…
Google’s PPC Shift: How Ads for “Highly Commercial Queries” Impact Organic Results
Digital Marketing is never boring. And we can be one dramatic bunch when Google makes a big algorithm or layout change. From Penguin & Panda to Mobilegeddon & RankBrain, we have been convinced that the end of SEO is near…
How Web Accessibility Best Practices Can Improve Website SEO
Imagine this: You’re scrolling through a series of blog posts and reach the end of the page. Here, the text says, “Read More”, directing you to a longer list of content. You click through and continue enjoying the blog posts.…
Google AdWords Managed Placements
Managed placement targeting on the Google AdWords Display Network is one of the most efficient marketing tools advertisers have in their locker.