People love to travel. In fact, they love it so much that hospitality has become a $550 billion industry. Online booking represents over 60% of total travel sales. In 2015, Online Travel Agencies (OTAs) bring in billions in gross revenue,…
Is Wikipedia part of your digital marketing strategy for SEO? If you’re working on a national brand, or an industry leading, expert organisation, it should be part of your plan. (If you need help, our professional SEO Services could be…
The Metrics That Matter What you see isn’t necessarily what you get. It is a common misconception that the most important indicator of website performance is ranking first. That metric alone doesn’t necessarily mean you’re getting more customers. This is…
Imagine this: You’re scrolling through a series of blog posts and reach the end of the page. Here, the text says, “Read More”, directing you to a longer list of content. You click through and continue enjoying the blog posts.…
Managed placement targeting on the Google AdWords Display Network is one of the most efficient marketing tools advertisers have in their locker.
Once upon a time, you only had a few choices for a generic top level domain (gTLD) – the little string of letters appended after the last “dot” on your domain, like .com, .org, .net. But the past couple of…