FAQ / How DO Search Engines Actually Work?
lthough the Search Engines are continuously refining how they rank web pages, there remain four key elements that are the foundation for successful Page 1 results::
- choosing the best keywords
- having the right website infrastructure and architecture
- creating and presenting rich, original and engaging content
- developing a profile of high quality, on-theme incoming links and citations
Discover more about how Search Engines work here.
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