Google+ (Plus) Pages for Business – Part One

Find out more about Google Plus Pages for Business and why it should become part of your social media marketing strategy.

Google+ (Plus) Pages for BusinessGoogle Plus is the Search Engine’s third or perhaps fourth attempt at social media and this time it seems they got the recipe right – perhaps someone in the development department had a strong cup of Java? Google Plus an ongoing project launched in June 2011 recently introduced Google Plus Pages for Business – find out why your company should become part of the Google Plus revolution in part one of our series of articles.

What are Google Plus Pages for Business?

“For businesses and brands, Google Plus pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”

Vic Gundotra, Senior Vice President of Engineering

Find out more about Google+ Pages for Business in this informative video released by Google:

Google+ Pages for Business are designed to help businesses connect with customers and fans one-on-one in real-time. Companies can add clients, customers, suppliers, external stakeholders or anyone else important to their business to their social ‘Circles’. People are interested in different aspects of your business and by separating people into Circles; you will be able to share information that is more relevant and important to them.

For example, some customers may be interested in new products and services and promotions while investors may be interested in breaking news and stock information. Google+ lets you easily share the right things with the right people. Similar to Facebook, you can +1 (like) a comment or post. You can only see posts in your Stream by people you have in your Circles although you can look at incoming public Streams too.

Once you have people added to your page you can use your Stream to post relevant content such as comments, videos or images or engage people in group or one-on-one discussions about your brand. You can choose to make your posts public so people can find them using search or you can use your Circles to customize your messages for specific groups so you can share what matters in a way that matters most to your business.

Hangouts are another aspect of Google Plus Pages and they are virtual rooms where you can video chat to all your different Circles. The feature allows you to set up one-click conversations with customers and colleagues alike. You can get face-time with your social networking groups and get feedback about products, help customers with their inquiries or liaise with colleagues and share documents all over high-quality video.

There is also a group messaging app (previously called Huddles) for people within your Circles of friends. Since it’s a messaging application, you can only access it by downloading the Google+ Android app on your Android phone or on your Apple iPhone. The group messaging experience allows for immediacy and lets everyone inside the Circle know what’s going on, right this second.

In part two of our series, find out how you can create a Google+ business page and integrate the social network page with your existing online strategies. Using Google+ already? You can add seoWorks to your Circles. To find out more about Google+ (Plus) pages for Business, contact seoWorks and speak to one of our online marketing consultants.