Purchasing SEO packages, which are several SEO services bundled up together, is often a cost-effective and time-effective way of optimising your website. But with so many SEO agencies offering packages at different price levels, it can be difficult to know which company to use. Some consultancies will offer out of the box solutions and others will create tailored and customised applications – find out more about SEO packages.
The technical infrastructure, the current site architecture of your website and the content management system you are using are vital to the success of your SEO campaign. Before a professional SEO consultant can even start optimising your website, they ideally should do a technical audit of your site. This includes analysing the on-page and off-page elements so as to ensure that there are no technical impediments to your online success.
Keyword research is an essential component of SEO packages and integral to the success of your SEO campaign. Normally there are a set number of keywords that an agency will target – this will usually depend on the level of package you have bought. SEO consultants will use a variety of methods to obtain what they believe are the best keywords to drive traffic to your website. This may include some or all of the following:
- using research tools
- analysing Google Analytics
- analysing competitor’s keywords
- surveying customers/clients/suppliers
- reviewing language used on relevant social media sites
Link building and citation building
The off-page optimisation for your website is critical to boosting your Search Engine rankings. Google sees a backlink or citation (web reference) from quality websites as a ‘vote’ or ‘validation’ for your website and they will rate your page being linked to or referenced more positively. A full-service agency may offer link building as part of a standard SEO package. This may include some or all of the following:
- analysing your current link profile
- analysing competitor’s link profiles
- submitting your website to relevant, quality directories
- social bookmarking and networking
- writing guest blog posts
- syndicating articles
SEO copywriting is another service that may also be included in SEO packages if an SEO expert believes pages need to be added to your site or rewritten. Writing optimised copy for the web is an acquired skill. Keywords need to be inserted naturally, seamlessly and strategically throughout the body copy. It should strike a balance between being engaging for readers but also telling Search Engine spiders what your copy is all about.
Training is also a very important component of SEO packages. A professional SEO company ideally should educate and empower clients with the knowledge to use content management systems, analyse Google statistics and optimise their website. The level of training you receive will depend on your starting level of proficiency. At the end of the package, a client should feel confident enough to make basic changes to their SEO campaigns.
Dedicated SEO consultants
With most SEO packages, you are allocated a dedicated SEO consultant. You get to work directly with the consultant optimising your site. Their key role is to be your one point of contact, implement your campaigns and provide feedback to you about the progress. Depending on the SEO company, you may have contact during business hours only, 24/7 contact in real-time or via email, phone or video conferencing.
It may be more economical to work with a company that offers specialised services and packages such as Google Place Pages Optimisation, Social Media Marketing Packages as well as SEO website design. However, before hiring a full-service agency that bundles their services, ensure that each separate department are specialised and experts in their chosen field and that the cost savings are worth it.
Need help with your SEO?
Whether you’re a small business or you are managing a multimillion dollar hotel chain, we have different levels of SEO solutions to suit all websites, regardless of size or scope. Contact us to find out more about our full service SEO company and how we can help you.