Dental SEO

Beating the classified directories for dental job related searches.


  • Appearance on Page 1 for all targeted keyword phrases
  • 196.8% increase in Organic Search Engine Traffic
  • 12.1% reduction in “bounce” or “back button” rate
  • 14.4% increase in Page Views Per Visit

Project summary

To provide an SEO Program that would raise the Australian Dental Association’s Dental Careers website to Page 1 of the Search Engine Results Pages for dentistry careers and jobs related searches, competing with the major jobs classifieds such as Seek, MyCareer and CareerOne.

SEO Services and Strategies utilized

  • Targeted keyword phrase research using seoWorks Keyword Tools to identify best SEO keyword phrases
  • Deconstructing and reverse-engineering competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases
  • Applying seoWorks research-based optimum meta-tag standards to all relevant pages
  • SEO copy writing current on-page content to better target Search Engine spiders
  • Click mapping and PageRank value redirection to critical pages
  • Inclusion of seoWorks Proprietary XML Sitemap format to website core directory
  • Link outreach and development from high quality government, university and authority sites
  • Documentation and implementation of recommendations


“One of the key roles of the ADA is to provide a platform for people seeking careers in the dental industry. Our Dental Careers site was languishing for the major search terms we wanted to appear for. Your SEO Package has done what you promised…Page 1 on the Search Engines for our major keywords and a doubling of traffic in just two months…”

Charles Carroll, Marketing Manager – ADA (NSW)

Sample phrases

Dental jobs
Dental careers
Dental technician careers
Dental careers information
Dentistry careers


Medical and Dental


Dentists & Dentist Jobs


196.8% increase YOY