Medical SEO Case Study

Project summary

Dr. Norman Blumenthal is a highly experienced obstetrician and gynecologist based in Sydney, with over twenty-five years of practice. Despite his esteemed reputation and a thriving practice, Dr. Blumenthal recognized a shift in how prospective patients search for medical information. As traditional medical referrals gave way to online searches, he sought to elevate his online presence to reflect his professional standing and attract more patients through digital channels. Dr. Blumenthal engaged seoWorks to enhance his online visibility and meet the growing demand for information online.

Challenges Faced

Before implementing our SEO strategies, Dr. Blumenthal’s website faced several challenges:

• Low Online Visibility: The website was not ranking well for key search terms related to his specialties.
• Limited Website Traffic: There was insufficient organic traffic leading to the site.
• Ineffective Online Engagement: The site was not effectively converting visitors into new patient referrals.

Objectives

• Improve Dr. Blumenthal’s search engine rankings for key terms related to obstetrics and gynecology.
• Increase organic website traffic and engagement.
• Enhance the overall online presence to drive more patient referrals through the website.

SEO Strategy

To address these objectives, we implemented a comprehensive SEO strategy:

1. Keyword Research: We identified and targeted high-traffic keywords relevant to Dr. Blumenthal’s services, such as “Obstetric surgeon Sydney” and “Best gynecologist.”
2. On-Page Optimization: We optimized website content, meta tags, and headers to align with the targeted keywords.
3. Content Creation: Developed informative and engaging content to address common patient queries and improve site authority.
4. Technical SEO Improvements: Enhanced site speed, mobile responsiveness, and fixed technical issues to improve user experience and search engine indexing.
5. Link Building: Built high-quality backlinks from reputable sources to boost domain authority.

Sample Phrases

• Obstetric surgeon Sydney
• Circumcision specialist
• Circumcision clinic
• Best gynecologist
• Best obstetrician
• Obstetric surgeon Sydney
• Circumcision specialist
• Circumcision clinic
• Best gynecologist
• Best obstetrician

HEALTHCARE SEO – KEY RESULTS

• Over 7,000 visits per month
• 7.1 page views per visit, indicating high engagement.
• 90% of new patients start referral via website
• 200% increase in practice revenue reflecting the success of the enhanced online visibility.

Working with seoWorks has been transformative for my practice. The increase in website traffic and patient referrals has exceeded my expectations, and the professional handling of the SEO process was impeccable. I highly recommend their services to any medical professional looking to enhance their online presence.

Dr. Blumenthal

MEDICAL SEO TRENDS

In the ever-evolving landscape of healthcare, medical SEO has become increasingly crucial. With a notable rise in medical-related searches on Google – growing by approximately 20% year-on-year – the demand for effective online medical services and information is expanding rapidly.

We’ve worked with numerous medical practices providing SEO services for healthcare, from specialists to general practitioners. Tailoring a medical SEO strategy to your specific healthcare offering ensures that you reach your target audience more efficiently, allowing you to focus on delivering exceptional patient care.

Our team employs proven SEO strategies, guided by in-house specialists, and adheres to industry regulations and ethical standards to ensure compliance and effectiveness.

Key Trends in SEO for the Medical Industry

By staying abreast of these trends and adapting your SEO strategy accordingly, you can effectively reach and engage with your target audience, ultimately driving more patients to your practice.

• Increased Online Health Searches
  • With more people turning to the internet for health information, the demand for accurate, accessible, and well-optimized medical content is growing. Medical-related searches are becoming more frequent as patients seek reliable information before consulting healthcare professionals.
• The Rise of Voice Search
  • The use of voice search in healthcare is on the rise. Patients often use voice assistants to ask health-related questions, so optimizing for conversational queries and natural language is becoming essential.
• Local SEO Focus
  • Local SEO is critical for medical practices. Patients are more likely to search for healthcare providers near them. Optimizing for local search terms and maintaining an accurate Google My Business profile can significantly improve visibility.
• Mobile Growth
  • With the majority of searches now conducted on mobile devices, ensuring your website is mobile-friendly is crucial. A responsive design and fast-loading pages enhance user experience and improve search rankings.
• Patient Reviews and Reputation Management
  • Online reviews and ratings play a significant role in patient decision-making. Managing and encouraging positive reviews can boost your practice’s reputation and attract more patients.
• Content Relevance and Quality
  • Providing high-quality, relevant content that addresses common patient concerns and questions can help establish your practice as a trusted authority in your field. This includes blog posts, FAQs, and informative articles.

Example Medical-Related Google Search Results in the USA

Patients today are more informed than ever, often conducting thorough research before making healthcare decisions. They frequently use specific, unbranded search terms to find solutions to their medical issues. As such, uncovering the queries that are relevant to your service and optimizing your website to address these queries and improving your online reputation can significantly impact your practice’s success. That’s where our healthcare SEO service comes in.

Keyword	Average Monthly Search Volume
Best family doctor	40,500
Pediatrician near me	33,100
Gynecologist in [City]	27,100
Urgent care	22,200
Primary care physician	18,100
Orthopedic specialist	14,800
Dermatologist for acne	12,100
Cardiologist near me	9,900
Mental health services	8,100