Here is a brief outline of the many SEO services that should be provided by a Search Engine Optimisation agency.
The advantage of working with a specialised SEO company (like ourselves) is that they offer a large range of SEO services. It may be more affordable and less time consuming to work with one consultancy and the result can be a more cohesive SEO campaign. The agency may be able to bundle services into one convenient all-inclusive solution. Learn more about the various services offered by internet marketing companies.
SEO consultants are specialists in optimising websites. Their responsibility is to liaise directly with clients and implement campaigns. Keep in mind that it may take a few months for a new website or web pages to start ranking. SEO companies ideally should provide progress reports on a monthly basis and on request. The tasks that an SEO expert carries out will differ from organisation to organisation but their services may include:
- Analysing the technical infrastructure of your website
- Undertaking keyword research (see below)
- Reviewing existing content on your website
- Analysing the link profile of your website
- Conversion analysis of your website
- Competitor analysis
SEO web design
SEO web design is another service that may be offered by a specialist SEO firm. Standard web designers will create a website that has an attractive ‘look and feel’, but will it get seen in the search engines? SEO Web Design takes the same design principles but also focuses on SEO, that results in generating traffic to your website and that delivers a high conversion rate. In a some firms, you may be working closely with a dedicated account manager who will help you put together a brief and help communicate your design vision to the design team. In others you will have the opportunity to work directly with the Web Design team.
An SEO audit is another service an SEO company may provide. An audit carried out by a professional consultant seeks to identify the opportunities and issues that may lay within your website’s overall Search Engine profile including the technical infrastructure and both on-page and off-page elements. This is done to determine the likely success of any planned online marketing activities and to pre-empt any potential problems or obstacles.
After an SEO audit is undertaken, an SEO strategy can be put together which will map out every stage of your program. An SEO company may offer different levels of packages or a custom SEO plan – the one they recommend for your site will depend on factors such as the scope of the project, current traffic levels, whether you are operating in a highly competitive marketplace and the complexity of the technology currently in place.
Keyword research is one of the key SEO services provided by a specialist SEO agency. There are several methods used to create a shortlist of keywords for your site. This may include analysing Google Analytics, suggestions provided by the client, surveying customers, suppliers and other key stakeholders, using keyword research tools, analysing social media accounts and competitor analysis. The methods used will vary with each agency.
Copywriting may be another of the specialised SEO services an agency may offer. SEO copywriting is the art of writing in a way that is attractive to both Search Engines and visitors. An SEO consultant (see above) will identify opportunities for content creation and where existing copy may be improved to enhance the optimisation of your website, boost your rankings and improve conversion rates.
Link building (off page optimisation) is a key specialisation of Search Engine Optimisation. Link building is important for SEO as quality back links to your website are seen as a ‘vote’ or ‘validation’ for your website in the eyes of Search Engines and this helps improve your rankings. A larger SEO company such as seoWorks may have an in-house link building department. Other companies may outsource this service. The cost of link building will vary and you will need to do your research to find a reputable link building company. Ideally, you want to find an agency that will customise a link building campaign for you.
These are just some of the many services that an SEO agency may offer. Depending on your budget and resources, you may choose to buy an SEO package which may be more cost effective and economical, saving you both time and money or your project may need a Custom SEO program.
At seoWorks, we offer a full range of SEO services from SEO web design to link building campaigns to help our clients improve their Search Engine visibility and boost conversion rates – contact us today.