Search Engine Glossary / Anchor text
An anchor text refers to the clickable (hyperlinked) portion of text within a webpage. The words used as the anchor text are generally a relevant keyword phrase to whatever page they are being linked to. Anchor text has also become a valid technique for inbound marketing in an effort to raise the relevance of a webpage for a certain keyword phrase. Anchor texts are also used internally within a website to help a user navigate from one page to the next with ease.
© seoWorks 2004-2016