Search Engine Glossary / Backlinks (or Back Links)
Backlinks, or inbound links, are incoming links from other websites who have mentioned your company or used your company as a source of authority. Building a strong link profile consists of obtaining inbound links from credible and relevant sources who will boost your quality score and/or PageRank. Backlinking is often referred to as the ‘backbone of SEO’ as each backlink serves as a ‘vote’ for your site and, in turn, works to increase your sites visibility on the SERPs.
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