Search Engine Glossary / Backlinks (or Back Links)

Backlinks, or inbound links, are incoming links from other websites who have mentioned your company or used your company as a source of authority. Building a strong link profile consists of obtaining inbound links from credible and relevant sources who will boost your quality score and/or PageRank. Backlinking is often referred to as the ‘backbone of SEO’ as each backlink serves as a ‘vote’ for your site and, in turn, works to increase your sites visibility on the SERPs.

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

Local time:

paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

Local time:

sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

Local time:

melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

Local time:

brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

Local time: