Search Engine Glossary / Bing
Bing is the self advertised ‘decision engine’ powered by Microsoft and serves as Google’s closest competitor in the Search Engine world. Launching in June 2009, Bing has continued to promise to deliver the most relevant search results to it’s users. While it’s still lagging in many parts of the world, it has increasinly gained in popularity in the U.S. with its ‘Bing It On Challenge.’ Also in 2009, Bing struck a 10 year deal with Yahoo! to power all of it’s search engines and search partners which is why you often see very similar results from the two search engines.
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