Search Engine Glossary / Black hat SEO
Black Hat SEO is the use of unethical web tactics to improve a website’s presence on the Search Engines. While many of these tactics are simply ‘old school’ SEO practices, they have long since been banned for ethical reasons as it’s seen as ‘cheating.’ While many black hat tactics may give you an initial boost in rankings, penalties will very soon follow and could even cause your domain to become blacklisted by the Search Engines. Black Hat tactics can be done both on-site and off and you should make sure that you understand the ins and outs of any SEO program being implemented for your website.
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