Search Engine Glossary / Bounce rate

“A bounce rate is the percentage at which people exit a website after only viewing one page. This, in terms, means that the landing page through which a person entered the site was not what the person was searching for and therefore ‘bounced’ off the page. This metric is used to measure visit quality – a high bounce rate
generally indicates that site entrance pages aren’t relevant to your visitors. While there are several indications that could result in an increased bounce rate, it is generally important to have as low of a bounce rate as possible.”

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