Search Engine Glossary / Call to action

A call-to-action is the copy or text on a web page or advertisment that encourages the user to complete an action. Anything from asking a user to sign up for your newsletter to asking them to give you a call is considered a call-to-action. This is, arguably, the most critical point of advertising because it is the point that will determine if a user leaves your page or converts into a customer. Each action is determined by the individual website and can come in many different forms depending on the overall goals of the webmaster.

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

Local time:

paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

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sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

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melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

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brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

Local time: