Search Engine Glossary / PPC (Pay per click)

Pay Per click is the process of placing a paid advertisement (text or image) in search result pages. The ranking and placement of the ad will depend on how much you bid per click and various other factors that evaluate the quality of your ad. Also known as Paid Search. Google’s PPC system is known as AdWords. PPC can work in conjuction with SEO campaigns although organic search results will typically have a better conversion rate than PPC.

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