SEO Case Study | Ecommerce

Key Outcomes

  • Traffic growth from 20,000 to 200,000 users in 12 months
  • Revenue growth exceeds traffic growth
  • Ecommerce conversion ratio increased by 15%
  • Page views per visit increased from 1.9 to 3.2
  • Over 200 keywords are now ranked on Page 1, 50% in top 3 positions


Segment

  • Vet and Pet Care

Focus

  • Ecommerce

Services Applied

  • SEO Audit
  • SEO Strategy
  • Genesis 50 Plan
  • Content Development

Overview

This start up company provides pet lovers and their pets with pet supplies, online and in-store, as well as veterinary care services at each of their group of clinics. seoWorks was approached to assist this organization to achieve significant growth in revenues from organic search traffic.

The assignment commenced with an SEO Audit where we identified some key structural initiatives that needed to be implemented as well as providing the research and analysis that formed the foundation for their SEO Strategy. We recommended our Genesis 50 Plan and allocated two of our experienced Digital Analysts to execute the strategy.

As you will see from the above highlights, the outcomes have exceeded all our client’s expectations and the now-profitable company is enjoying further successes as the business goes from strength to strength.

Sample Phrases

  • pet supplies
  • pet supplies online
  • pet supplies australia
  • pet store online
  • pet food
  • cat food
  • dog food
  • advantix – brand
  • nextgard – brand
  • +200 other keywords

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

Local time:

paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

Local time:

sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

Local time:

melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

Local time:

brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

Local time: