SEO Case Study | Online Florist

Key Outcomes

  • Over 42% year on year growth
  • 5.49 page views per visit
  • Conversions up 73.12% in the 14 days leading up to Valentine’s Day compared year on year
  • Positioned as a leading online florist providing same day flower delivery.

Segment

  • Online Florist

Focus

  • Online Florist

Overview

The Flower Factory is one of Australia’s largest florists and have been arranging fast flower delivery throughout Australia since 1977. Recognizing the traditional referral channels were being circumvented by the Search Engines, The Flower Factory decided to focus on the web as their main marketing resource. In preparation for Valentine’s Day, we ramped up our SEO efforts to focus on Valentine’s Day related keywords with an astonishing result.

Sample Phrases

 

  • deliver roses Sydney
  • florist online Sydney
  • florist delivery Sydney
  • send flowers Sydney
  • online flower delivery Sydney

 

san francisco

101 California Street
Suite 2710
San Francisco, CA 94111
USA

P: +1 (415) 670-9799

Local time:

new york

375 Park Avenue
Suite 2607
New York City, NY 10152
USA

P: +1 (646) 583-0455

Local time:

paris

101 Avenue des Champs Élysées
Level 5
75008 Paris
France

P: +33 (0)9 77 21 52 11

Local time:

sydney

36/1 Macquarie Place
Sydney NSW 2000
Australia

P: +61 (0)2 9954 6100

Local time:

melbourne

27/101 Collins Street
Melbourne VIC 3000
Australia

P: +61 (0)3 9020 7055

Local time:

brisbane

36/71 Eagle Street
Brisbane QLD 4000
Australia

P: +61 (0)7 3733 1422

Local time: