Phil Mackie – Digital Analyst
60 seconds with Phil Mackie….
|What does SEO mean to you?|
Good SEO to me is creating high quality content for visitors that will be shared across the web. If your content is great, you will get more mileage out of it. Search Engine and the companies that maintain them have wizened up and if your content isn’t useful to readers, you will find yourself in the dark. Long gone are the days of cheating the system, so creating good linking structure and content that visitors will love is more important than ever.Why does SEO appeal to you so much?
As others have said, SEO, as well as Marketing/Advertising as a whole, is a blend of art and science. I really like the idea of helping our clients achieve their goals in a very exciting and ever changing advertising medium. Additionally, puzzles and learning new things have always fascinated me and this is a great way for me to test myself to “crack the code” through experimentation and discovery.
When you are not up to your elbows in keywords what do you do?
Three things that make you tick?
Music is an important aspect of my life as well, and I’m often listening to something or other.
Lastly, caffeine, in the form of coffee or tea, is an important ritual to my work day.
If you could host a dinner with any three people, who would you choose and why?
It would be interesting to meet Pope Francis, as he’s been in the news lately and seems like a decent guy.
Steve Albini is a famous music producer and has plenty of work with his various bands. I appreciate his commitment to his art and would be a character to meet in person.
If given the chance to skip work for a day, how would you spend the entire day?
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