Anna O’Toole – Digital Analyst

60 seconds with Anna O’Toole…

What does SEO mean to you?
SEO is the process of improving the visibility of a website or a web page in Search Engines through optimising the website content, keywords and phrases. Increased website traffic and business leads results in increased sales.

Why does SEO appeal to you so much?
I like the fact it helps people in business get the results they are looking for and helps to deliver to searchers the most relevant search results. When I am trawling for information online, I like to get the results I want on my first keyword search.

When you are not up to your elbows in keywords what do you do?
I enjoy time with my husband, family and friends as well as walking my dog, reading and doing crafty things – all the other things I can’t do when I am working!

Three things that make you tick?
Three things that make me tick are learning new skills – I love the satisfaction when things start making sense, exercising and travelling – discovering new places and customs and eating the food!

Favourite food?
I love Thai and Asian food and also anything containing pumpkin.

If you could host a dinner with any three people, who would you choose and why?
Jodi Picoult because I love her books, my best friend who lives in London and King Julian from the movie Madagascar (although arguably he is a lemur not a person) but I just know he would have me in fits of laughter.

If given the chance to skip work for a day, how would you spend the entire day?
I would get up early, walk my dog, go out for breakfast, get a massage, head to the beach and then meet up with friends for a few drinks and dinner. I would generally just relax knowing there was no place I needed to be.

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