SEO Audits

Think of an SEO Audit as a Search Engine health check for your website…

Unfortunately, not all websites are created to be Search Engine-friendly. An SEO Audit identifies the opportunities and issues that may lay within your website’s overall Search Engine profile and examines technical fundamentals, on-page elements and off-page essentials so as to determine the likely success of any planned SEO activities.

Here at seoWorks we offer several options for you to consider:

  • SEO Basics Audit – a 50 point checklist of your current website, rankings and competition
  • SEO Strategic Audit – includes a complete step by step review plus recommendations to resolve issues and maximize opportunities that may be discovered
  • SEO Forensic Audit – usually requested in emergency situations when there has been a major fall in traffic and search engine rankings impacting on ecommerce revenues or lead generation

An SEO Audit sets a benchmark and starting point from which to plan your SEO strategies. Unlike many “free SEO Audit” offers, these are not off-the-shelf, machine-generated reports. Each is undertaken by one of our highly experienced seoWorks Digital Analysts and is tailored to the unique circumstances surrounding your particular web site.

SEO Basics Audit

Developed to suit eCommerce or more complex web sites and usually completed prior to any Custom SEO Program or SEO Package, an SEO Fundamentals Audit follows a fifty point checklist aimed at identifying SEO opportunities and issues that may impact on the success of any SEO activity.

Below, we review some of the specific areas that are analyzed in an SEO Basics Audit.

Google Analytics & Search Console Setup, Review

Our first step will be to verify that Google Analytics, Google Search Console, and Bing Webmaster Tools accounts have been created and that the proper tracking codes have been placed onsite. If they don’t exist yet, an seoWorks Digital Analyst will assist in proper setup and implementation of these accounts and codes.

Google Analytics allows for a detailed look at traffic and user behavior, and we use this data to understand how your site is performing – including whether users are reaching the correct landing page and taking the desired actions once they are on your site.

With Google Search Console, we can understand how Google sees your site and provide feedback on improvements that could help your site index and rank better. Some of the tools available include an index and crawl analysis function, mobile friendliness scoring, suggested HTML improvements, 404 “page not found” errors, and more. Bing Webmaster Tools offers many of these same functions from Bing’s perspective, so it’s important that we take a look there as well.

Content & Indexing

Using Google Search Console and other tools, we perform an analysis of your existing content to find out if Google is indexing your site properly. We will identify how many pages of your content are indexed in Google and, if some or all of your content is not being indexed, the reasons why. Our recommendations will help you update your content and settings to make it easier for Google to crawl and index your content.

Additionally, we will check you sitemap and robots.txt files to ensure that they are set up properly and not creating issues.

CMS Review

Your content management system (CMS) can be a great asset in making your site easy to update, but if you’re using a sub-optimal CMS, it can throw a wrench in your search rankings. We will take a look at your CMS’ front end, back end, and page source code to find infrastructure issues created by your CMS that might be holding your search visibility back.

Metadata and Content Optimization Review

Metatitles, meta descriptions, H1 tags, alt tags, keyword density, schema – all of these are important components in making a page worthy of a high rank in Google Search results. Our review of the structure of these meta tags and on-page signals will give you the tools you need to properly optimize pages for search.

Keyword Ranking Report

As part of our SEO Audit, we’ll generate a preliminary keyword ranking report for the top 25 keyword phrases relevant to your search visibility. This report will help you identify strengths, weaknesses, opportunities and threats to your site’s search traffic.

Inbound Link Review

An offsite analysis of links pointing at your domain, as well as the anchor text of those links, will help you understand how much authority your domain has in the eyes of search engines. Our report will show you the makeup of your backlink profile, so you can identify especially important links, as well as the anchor text (the text displayed as the hyperlink), so you can see whether your backlinks look natural and target the correct search terms.

Competitor Analysis

We will benchmark your search visibility data and backlink profile against those who are competing with you for the same keyword phrases. Our report will show you where you stand in your industry for the terms you’re targeting.

What to Expect

An SEO Basics Audit usually takes about sixteen consulting hours to complete over five business days and is priced at $2960. You will receive a detailed report including our recommendations plus your seoWorks Digital Analyst will walk you through the entire report via conference call so as to ensure that you are fully briefed on your website’s complete SEO potential.

SEO Strategic Audit

An SEO Strategic Audit gets into the nitty gritty details of your website infrastructure. In addition to the checklist review undertaken in an SEO Fundamentals Audit, an SEO Strategic Audit examines the following:

Website Infrastructure Check

We take a deep dive into your site’s coding and functionality to identify problems that may be impacting your search visibility. This can include analyzing how the site generates pages, database issues, site speed and page loading issues, mobile friendliness problems and how to resolve, and more. Once this analysis is complete, an seoWorks Digital Analyst will provide specific recommendations for resolution.

Internal/External Linking

A more detailed look at your site’s link profile, including internal links that create a silo structure on your site, and external links which pass authority to your site from other sites, is an important part of the SEO Strategic Audit. Our findings will show the pages that are currently receiving the most attention from your internal content linking and external linking, and how to update your link strategy to focus link authority on the most important pages.

Advanced Competitor Analysis

In addition to comparing your site’s visibility with your competitors’ sites, we will identify specific advantages and disadvantages each site has in search visibility to help you get an edge on your competitors in the search landscape.

Detailed Problem Resolution

We also include a generous allowance of time for your seoWorks Digital Analyst to explore specific and vital issues or opportunities unique to your website that result from the discovery process.

What to Expect

The resulting SEO Strategic Audit Report not only identifies the issues and opportunities discovered but also includes recommendations as to how to resolve any problems plus offers advice on new initiatives that will improve your site’s overall Search Engine visibility, rankings and traffic.

An SEO Strategic Audit usually takes about forty consulting hours to complete over a four week period and is priced at $7390. You will receive a detailed report including our recommendations plus your seoWorks Digital Analyst will also walk you through the entire report via conference call and on-screen demonstration so as to ensure that you are fully briefed on your website’s complete SEO potential.

SEO Forensic Audit

Usually executed as the result of a “911” emergency call to seoWorks, an SEO Forensic Audit addresses situations where there has been a significant and immediate drop in traffic and rankings. Sometimes a well-meaning SEO resource may have pushed the boundaries too far with Google…at other times the cause of the issue may be more sinister.

In response to these calls, we immediately assemble a response team to review on-site, off-site and potential third party issues. The SEO Digital Analysts allocated to this task approach an SEO Forensic Audit with urgency and immediacy across multiple layers at the same time. Their job is to identify the cause of the issue, determine tactical responses on a range of fronts and to use their SEO experience, expertise, connections and industry network in order to promptly resolve the problem.

An SEO Forensic Audit looks not only at technical issues but also looks at “human” issues from simple errors in coding through to the more serious issues such as site hacking and denial of service attacks.

Time is always of the essence so, although we concurrently run through all our checklists, an SEO Forensic Audit requires interrogation and investigation of all available data, web activities and competitor activity, looking for signs and indicators that will point the way to a solution.

As you can imagine, when a 50,000 page website with $1 million revenue per month “disappears” there can be a myriad of potential causes, so determining a cost for an SEO Forensic Audit is difficult. Our minimum fee for an SEO Forensic Audit is $11,900 and a cost estimate is provided at the commencement. You will receive daily SEO Forensic Audit Progress Reports and continuous briefings from your seoWorks Digital Analyst throughout the assignment.

Actionable Outcomes

Having completed your SEO Audit at whatever level, you are then free to implement the outcomes either in-house or with your web developer…you have an SEO road map to guide you on your way to the top of the Search Engine rankings. Naturally, we would be happy to assist you in monitoring the implementation of our recommendations, usually on a simple hourly-rate basis.

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