“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
– Sun Tzu, Military Strategist circa 500 BC.
SEO Consultants conduct research, analysis and make recommendations for all websites, but especially for those having difficulty with their Search Engine visibility…
Bespoke SEO Consulting Services are designed to suit the unique needs of larger scale web sites, eCommerce sites with a more than a thousand products or specialist niche websites in highly competitive market segments or unique target markets.
For most companies such as yours, the SEO Packages that are offered by SEO companies and are developed using “core” Search Engine Optimization best-practice techniques are mor ethan adequate for most situations. For larger scale projects or highly competitive situations, the leading SEO companies provide Custom SEO Consultant Services drawing on the experience and expertise of their senior team of SEO experts.
Typically, SEO Consultancy assignments do not utilize a one-size-fits-all approach. Highly skilled SEO experts will normally develop a customized strategy and campaign that can deliver the best results based on the specific requirements of your business. By understanding your key objectives their team is able to deliver targeted and measurable results.
For a website to be highly Search Engine-friendly there needs to be a harmonious balance between your…
- technical infrastructure
- the quality and formatting of your on-page content
- your internal and external link profile
To ensure that your site is as visible as it can be to potential customers on Google and other search engines, you need these three elements working together effectively.
What An SEO Consultant Does
Typically a Custom SEO Consulting Program commences with an SEO Audit which examines your web site in detail, identifying the key factors that impact your search engine visibility. Your dedicated senior SEO team member will review your site’s technical infrastructure, content, link profile and the competition.
The ensuing analysis, report and recommendations are incorporated into the development of a comprehensive SEO Strategy. Their recommendations are usually made based on Return On Investment or “bang for your buck”…balancing the required investment in improving a particular element versus the potential rewards.
The outcomes from the initial SEO Audit are used to develop the foundations of a highly strategic and focused SEO plan. The Search Engine Optimization recommendations should be unique to your website and not feel as if they are being replicated from a prior assignment and should incorporate your current online presence, positioning, traffic and conversion situation. They will then work closely with you and your team, implementing the identified strategies and tactics that will assist with achieving your goals. Your SEO Consultant should also keep you abreast of imminent changes in the search engine algorithms that may affect your website’s visibility and performance.
Every step, change or enhancement to your website must be documented in detail and your approval always sought before any amendments are made to your website.
Importantly, a good SEO Consultant’s training and experience should be focused on the big picture as well as the SEO specifics. This means that they take into consideration your overall business situation including your branding, positioning and pricing models as well as your keywords, code and links. This ensures the best possible outcomes for you, their valued customer. A transparent approach ensures SEO Consultanst share their experience and expertise with you along the way, so think of our relationship more as a partnership…and an SEO education.
SEO Consultants services include:
- Competitor analysis – identification of your competitor’s tactics and providing strategies to effectively grow your visibility in your target market
- Investigation of your website’s technical infrastructure including quality of coding, hosting environment and speed, IP address, robots.txt file, sitemap structure and URL/filename naming
- Keyword research – are you targeting the right keyword phrases for your target markets?
- Review the content on your site and provide suggestions ensure that it is presented in a way that both the Search Engines, and your site visitors, will find easy to understand
- Link profile analysis – a review of your internal and external linking profile including relevancy/theme, quality and quantity and use of anchor text
- Conversion analysis – strategies to improve the conversion of your traffic into higher inquiries, leads or online revenues
How Much Does It Cost
Specialized SEO Consultancy Services are normally based on an estimate of the time required to complete identified tasks and are based on hourly rates in the range of $200-250, and you should prepare to invest $10,000-15,000 for a project that warrants a custom consultancy. Once you have a mutually defined and agreed on a Scope of Works they will provide you with an accurate estimate of the number of hours that will be required to complete the project. You should ensure that there are milestones and an agreed payment schedule based on achieving each phase – typically these are 25% installments with the initial installment paid in advance.
Concentrating On The Outcomes
Detailed analysis, strategic planning with clear executable recommendations and your finger on the pulse of the latest innovations and trends in search engine optimization…that’s what you need…and that’s what the best SEO Consultants deliver, on time and on budget.