SEO Strategy

Developing an SEO Strategy and then mapping the tactics into an executable plan is essential if you want to succeed online…

SEO Works specializes in developing Search Engine Optimization strategies and then delivering the appropriate SEO services across a wide range of business sectors including banks, insurance companies, pharmaceutical manufacturers and online shopping or ecommerce websites.

Usually commencing with an SEO Audit, we examine the full range of opportunities surrounding the four core elements of Search Engine Optimization:

  • Keyword research – analyzing and selecting keywords with the best ROI
  • Technical infrastructure – how a search engine accesses your web pages
  • Content – both “on page” and “code based” content targeting
  • Link profile – external and internal quality, range, depth and scale

The resulting report provides a solid foundation for decision making and forward planning based on projected Return On Investment (ROI). From there, depending on the scale of the project or website, the outcomes are prioritized and placed into an implementation schedule.

When You Should Get Us On Board

For new websites, particularly ecommerce or high volume media sites, developing an SEO strategy and plan should be undertaken at the earliest possible stage and preferably before the selection of your web developers…and especially before deciding on a Content Management System (CMS), product catalog and shopping cart software. Selecting the wrong technical platform can mean the difference between online success and Search Engine invisibility.

Mature websites can often come to a stand still or what we call the “SEO Plateau Effect”. Traffic growth starts to level out and online revenues stagnate. Taking the time to investigate the issues and opportunities through the development of an SEO Strategic Plan will help you push past this “natural” barrier to new heights. Over the years our SEO Business Analysts have worked with a wide range of industries and web technologies enabling you to tap into their experience and expertise.

Starting with an SEO Audit, the cost of developing an SEO Strategy varies widely depending on the scale of the site, current traffic levels, the competition and the complexity of the technology currently in place. We provide an accurate estimate at the beginning based on the anticipated hours required which normally only varies if the scope of works changes or a major issue is identified. Most importantly, our fees represent a relatively small investment in relation to the growth in traffic and revenues typically achieved as a result of developing an SEO Strategy with SEO Works.

Deliverable Outcomes

With an SEO Works SEO Strategy Report in place, you will have the road map to guide you on your way to the top of the Search Engine rankings. If you are developing a new ecommerce website, or you want to breathe new life into your existing online presence, then we have the experience and the resources to help you maximize the potential of your site. Naturally, having assisted you with the development of your strategic direction, we would be happy to assist you with the implementation of our recommendations, either on a simple hourly-rate basis or as part of a more comprehensive consulting program.

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