SEO is not in one-size-fits-all strategy. SEO in Australia is a tailored online marketing solution – here are five reasons why.
SEO in Australia has certain nuances that only an agency with a local presence may be aware of. On face value it may seem cheaper to hire a company offshore or easier to continue using your overseas-based agency if you are launching into the Australian market but you may be missing out on valued keyword opportunities or ways to capture the local region – here are five differences that an SEO strategy should reflect.
Keyword selection – Australian slang, colloquialisms, idioms and nuances
Australians use different language and spellings to search for products and services that is unique to this country or even city. When deciding on your final keyword selection for the Australian market, an SEO company must be mindful of Australian slang, colloquialisms, idioms and nuances. This is why it is beneficial to hire a company that is native to this region and has a deeper understanding of the specifics of the language.
Copywriting – Australian culture
When optimising landing pages for ecommerce sites in particular, it is advantageous for an SEO consultancy firm to be aware of special events and public holidays of cultural importance and distinct to Australia. These include Australia Day, Melbourne Cup, ANZAC Day, the Queen’s Birthday and Labour Day. You can create landing pages for special promotions and deals targeting these events – this is particularly relevant to the tourism industry.
Link building – Australian websites
When focusing on SEO in Australia, it is important to choose a link building company that has established strong relationships with web developers of business directories, industry associations, chambers of commerce and relevant governmental resources. An SEO agency based in Australia may have a better understanding of what websites have high authority, what strategies will work in this market and how to best approach web developers.
Domain strategy – Australian Business Numbers
Unlike other countries, Australia is quite unique in that you are only allowed to apply for a top level domain (TLD) ie ‘com.au’ if you have an Australian Business Number (ABN). In regards to SEO in Australia, it is more desirable for local search to have a domain name that ends in ‘com.au’ – this helps Search Engines recognise your website is targeting the Australian market and then rank it appropriately for local search.
Server – Australian location
Local hosting is also important and an Australian SEO company would be able to recommend the best hosting companies. Matt Cutts, the Head of Web Spam says that previously their Search Engine algorithms would only look at the TLD to determine where the website is based. However, now the IP address is also important to see where the website is hosted to determine rankings and return the most relevant local results.
If you are launching a new website or working for a global enterprise and entering the Australian market for the first time, it’s hard to know the best SEO company to choose. Why not contact seoWorks, look at our profile client list, learn more about the customised SEO Packages and SEO Services we offer and speak to one of our consultants who specialise in SEO in Australia.