What do we mean by content?
Anything that can be consumed online, such as the written word, images, pictures, infographics, audio, and video. By understanding your target market, and creating useful information for them, you can acquire both new customers and also retain existing customers.
Content marketing is the online art of communicating with your existing and prospective customers without selling. It is the opposite of interruption marketing (such as leaflets or posters) and is a core part of any search optimization strategy.
Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent, helps them in some way, or moves them emotionally. Content marketing provides an opportunity early on to answer questions your potential customers may have and helps them make a decision.
Organically build your authority with content marketing services
If you are creating and sharing useful content for your target audience you can boost your online business objectives. Great content can lead to sales, conversions and returning customers.
Search engines also reward businesses that create useful, high-quality content that engages, educates or entertains users. By creating strong content you will naturally build links over time. Link building helps boost your website authority which also increases your rankings, and in turn, driving traffic.
Why do people share content?
When people share content, they share it because it reflects something about themselves. Great content helps solve frustrations, appeals to a customer’s pride, clears up confusion, tugs on heartstrings, or makes people smile.
Our content marketing services incorporate detailed market research to identify exactly what conversations your audience is having online, and explore how you can contribute to the moments that matter.
The foundation of a good content marketing strategy is the belief that if you, as a business, deliver consistent, ongoing valuable information to buyers, they will ultimately reward you with their business and loyalty.
How do you create a content marketing strategy?
Our content marketing services mean that we will help define and deliver a content strategy for your business. This process will include researching your competitor’s content, analyzing your existing assets, defining your brand position, establishing the questions and conversations that you should contribute to, creating a content plan, and producing high quality, SEO friendly content.
No matter your industry, we are experts at getting to know your business and the things that will interest potential customers.
By building a SEO content strategy you will create a long term plan that over time will deliver compounded returns. We’ll spend as much time promoting your content as creating it.
We’ll reach out to our large network of bloggers, media contacts, and social media mavens to help your work get the justice it deserves. We’ll work with you to create that plan that boosts your online traffic and customers.
Contact us to see how SEO Works can help you.