eCommerce is a hugely competitive sector to be in. Your products are your business, so how do you make them stand out? One of the most cost-effective ways to increase online sales and brand awareness is through organic search.
Whether you’re an established eCommerce brand or a company just starting out in online sales, investing in eCommerce SEO gives you the opportunity to increase your transactions and revenue over time.
In 2021, there were 2.14 billion online shoppers. With 59% of buyers starting their shopping journey starting on Google, meaning eCommerce is an essential part of your marketing mix, and for many, it may become their best sales channel.
In 2023, there were 2.64 billion online shoppers. With 59% of buyers starting their shopping journey starting on Google, eCommerce should be an essential part of your marketing mix, and for many, it may become their best sales channel.
Online shopping has grown exponentially in the last decade and is only expected to grow further. In 2020 global online sales reached nearly $4.29 trillion and this number is estimated to increase by another 35% by 2025.
Why Do You Need eCommerce SEO Services?
With countless online stores vying for the attention of consumers, how can you ensure that your eCommerce website stands out and attracts the right audience?
At The SEO Works, we understand the intricacies of eCommerce and the unique challenges it presents. Our team of skilled professionals is dedicated to helping Philadelphia-based and US businesses optimize their online stores to achieve higher rankings in search engine results and drive targeted traffic to their websites. With our comprehensive eCommerce SEO services, we aim to boost your visibility, increase organic traffic, and maximize your online sales.
Why Choose The SEO Works for eCommerce SEO?
Specialized eCommerce Knowledge
Our team has extensive experience working with eCommerce businesses across various industries. We understand the complexities of online retail and tailor our strategies to suit your specific needs and objectives.
We believe in making informed decisions backed by data. Our SEO experts conduct in-depth research and analysis to identify the most effective keywords, optimize your product pages, and enhance your overall website performance.
eCommerce websites often require intricate technical optimizations to ensure search engines can crawl and index your pages effectively. Our team excels in handling technical SEO aspects, including site structure, page speed, mobile optimization, and more.
Engaging and informative content is essential for eCommerce success. We develop compelling product descriptions, optimize category pages, and create valuable blog posts to enhance your website’s relevance and authority.
Link Building and Outreach
Building high-quality backlinks is crucial for improving your website’s authority and rankings. We employ white-hat link-building techniques, leveraging our network and industry connections to secure valuable backlinks for your eCommerce site.
Monitoring and Reporting
We provide regular updates on the progress of your SEO campaigns, ensuring complete transparency. Our detailed reports give you insights into key performance indicators, keyword rankings, and other essential metrics.
Local Philadelphia Expertise
As a local SEO agency in Philadelphia, we understand the unique dynamics of the local market. We leverage this knowledge to help you target the right audience in your area and gain a competitive edge.
eCommerce Platforms We Have Worked With
When it comes to setting up an online store, choosing the right eCommerce platform is important. We understand the importance of selecting the most suitable platform to optimize your eCommerce website for search engines and improve your overall online visibility. Here are just some of the popular types of eCommerce platforms that we work with and have experience in growing online:
- Shopify. Shopify is a well-established and user-friendly eCommerce platform that powers over a million online stores. It offers an all-in-one solution, including website hosting, payment processing, and inventory management. We are well-versed in Shopify SEO and how to optimise a Shopify website to rank using various methods and techniques.
- WooCommerce. If you have a WordPress website or are familiar with the WordPress platform, WooCommerce is an excellent choice. It seamlessly integrates with WordPress and offers a wide range of features and extensions to create a fully customizable online store.
- Magento. Known for its scalability and extensive customization options, Magento is a powerful open-source eCommerce platform suitable for large businesses and enterprises. It offers a vast array of features, including advanced inventory management, multiple storefronts, and a range of SEO capabilities.
- BigCommerce. BigCommerce is a comprehensive eCommerce platform that provides a wide range of built-in features and customizable templates. It offers seamless integrations with popular marketplaces like Amazon and eBay, allowing you to expand your reach and sell across multiple channels.
- OpenCart: OpenCart is a free and open-source eCommerce platform that provides a lightweight yet powerful solution. It offers a user-friendly interface, a wide range of themes and extensions, and multi-store functionality.
At The SEO Works, we have experience working with those mentioned above and several other eCommerce platforms. Our expert team understands the intricacies of each and can help you optimize your online store to improve search engine rankings, increase organic traffic, and drive more conversions. Whether you are starting a new eCommerce venture or looking to enhance the performance of your existing store, we can tailor our eCommerce SEO services to match your specific goals and platform requirements.
Get Your eCommerce Store Noticed Online
In today’s world, no matter what you sell, it is most likely you won’t be the only business selling it. No matter which niche you are in, the competition will be fierce. With hundreds of competitors fighting for that top spot online, without a cohesive eCommerce SEO strategy, your business could be left behind.
Organic search is the most sustainable way to bring consistent traffic to your site. Unlike social media, eCommerce SEO does not bring in immediate traffic as soon as a new product is posted. SEO brings in traffic over a long period of time, meaning that you’ll be reaching potential customers long-term once you start ranking on search engines.
We see eCommerce SEO as more than just driving traffic – it’s about reaching the right audience for your product and carrying them through the conversion journey.
As a Google Partner agency, we have a proven track record of delivering growth for eCommerce businesses of all shapes and sizes. We tailor bespoke eCommerce SEO Services to your industry and your goals, helping your website rank above your competitors and be found by potential customers.
Want to know more?
Partner with The SEO Works to see the benefits SEO can have and unlock the full potential of your eCommerce website. Whether you’re just starting out or looking to scale your online business, our dedicated team is here to provide bespoke SEO solutions that your business needs to succeed online. If you are ready to start your SEO journey, browse our SEO services or contact our expert team today!