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SEO Services

Getting more organic traffic is pointless if it doesn’t deliver value to your organization. SEO Services from The SEO Works are commercially focused to improve your overall ROI.

Discover our Professional SEO Services

The SEO Works are a specialist SEO agency, with over a decade of experience in delivering award-winning SEO services and campaigns to clients from a diverse range of industries. We’ve consistently been voted a top SEO service provider by industry leaders as a result of delivering fantastic results for our clients.

We provide award-winning, professional SEO services across a range of sectors including automotive, eCommerce, health, finance, software and real estate. We’re a team of experienced SEO specialists who are ready to help you with all of your SEO needs.

Award-Winning SEO Services

We believe the proof is in the pudding – just take a look at some of our recent accolades.

Get ahead in Google with our SEO Services

A professional SEO campaign is one of the most cost-effective ways of marketing your business. Get an edge on the competition by optimising your site so that it appears for the types of searches that your potential customers are making. Expert SEO services allow your business to rank in search for search queries at all stages of your buyers’ journey, from their initial research down to when they are ready to convert via your website.

More awareness and traffic

Increased visibility for target searches means more qualified traffic to your website and greater brand awareness. As a professional SEO services agency, we incorporate keywords with relevant search intent into all our clients’ SEO and content strategies. This means you can rank for a higher volume and wider range of keywords over time, generating increased brand awareness and boosting traffic.

More sales and leads

With more targeted and qualified traffic comes more leads and sales. Meaning new growth and revenue opportunities for your business. SEO isn’t just about ranking for as many keywords as possible, it’s about ranking for the right kinds of keywords that will ultimately lead to your audience becoming paying customers. Our SEO strategies are always focused primarily on making a difference to your business’s bottom line.

More trust and engagement

Your customers will see you as an authority in the industry with top rankings, and be more engaged with the information you are publishing. By out-ranking your industry competitors too, you will gain trust and authority over time and be able to steal their organic traffic. Our strategies include quality link acquisition methods which allow you to build up a strong, authoritative link profile over time that shows Google and your users your legitimacy.

We wanted to identify and understand SEO best practice and create a strategy to improve our rankings in the SERPs. SEOWorks then undertook some key audits and analyses before working with us to create a strategy that would be adaptable to suit our business needs. We’ve continued to see great improvements in our keyword rankings, with main keywords ranking around page one on Google. We have been very impressed by their knowledge, professionalism and flexibility.

Senior Marketing Manager, Mapping services provider

Our data-driven SEO Services process

We have been offering professional SEO services for over a decade as an agency and over this time we have become leaders in our field. We’ve developed a unique methodology of practising SEO, based on the breadth and depth of experience we have working with businesses to improve their visibility. 

Our data-driven insights, proprietary tools and models will pave the path to your success. Find out more about our SEO services process below:

SEO Services Process

1. Keyword and competitor research

A successful SEO strategy is built around detailed research into how your target online audience is searching for the product or service you offer. We will conduct detailed research into your target markets, considering all types of phrases including generic, topic-led, head terms, long tail and location-based searches. We’ll pull all of these relevant phrases into a phrase map – it’s our guide to your online potential.

2. Benchmarking and strategy

How are you able to plan where you want to get to if first you don’t have a baseline for where you are right now? Our benchmarking process and audits will benchmark the current level of SEO compliance of your current site. Conducted manually by an SEO professional, this process will create a ‘RAG’ view of your current setup. From here, a strategy will be developed that will lead to a series of ongoing improvements to be conducted over the course of the SEO campaign.

3. Content generation

When it comes to achieving top rankings in search engine results, content is key. This means to be successful online, websites need to contain current, useful information including services, regular updates, and blog posts.

Your online content needs to be helpful to your prospective customers, it must factor in the user’s intent and be relevant to your business.

4. Authority

To ensure your website is authoritative in its field is vital. To do this, you must build links to and from other high-authority sources. Building a strong network of links is a key part of ranking top for any target search phrases. We can help you create fantastic content, that can be used to build your backlink profile. Whether you want to target local blogs and directories, or international news sites, we will build a custom outreach strategy that helps place quality, relevant links to your site.

5. Technical optimization

There are several key technical elements of a website that need to be compliant. With a poor technical grounding, all your on-page SEO efforts won’t be able to reap the benefits. Our technical team carry out thorough technical audits of every site at the start of a campaign including the source code that Google sees. We examine your page speed, crawlability, mobile usability, and many more technical factors, and make incremental improvements over time.

6. Measure and improve

Optimizing a website for search engines takes time, however, we believe in being accountable to our customers throughout the entire SEO process. Looking at and reviewing the data via monthly reports will allow you to track and measure progress.

We provide every one of our clients with detailed monthly reports. Your monthly report from your account manager will allow you to see key KPIs that matter to you. For example:

  • the search phrases used to discover your website, and the rankings of search phrases;
  • historical tracking to see ranking improvements over time;
  • the most popular pages people visit and the route users take while visiting the website;
  • audience type and where your site visitors are based;
  • and most importantly – conversion data and how your organic traffic is adding to your bottom line.

We use this data to work collaboratively with your business, so we can visualize your priorities and form strategies that help you reach your goals.

What do our professional SEO services include?

Website auditing

Every effective SEO campaign should kick off with thorough audits of your website that look at all core aspects including your website content, technical health and backlink profile. Our audits are industry-leading using top-of-the-range tools and have been refined over the decade we’ve been in business to ensure they provide the utmost value and a strong foundation to create a bespoke SEO strategy.

Content marketing

Without high-quality, relevant and helpful content on your website that is optimized for keywords, Google crawlers won’t be able to understand what your business has to offer and more importantly, your target audience won’t be able to find you. Our expert SEO specialists will craft long-term content marketing strategies that allow you to rank and increase traffic along all stages of your marketing funnel to establish you as an industry leader and generate an ROI. 

Technical SEO

You can offer tons of insightful and valuable information on your website, but if it has a poor technical grounding, you won’t see the benefits on your visibility. We prioritise tackling any technical issues found across your website at the start of every campaign so that any time and money invested into content marketing achieves a strong ROI. Our technical SEO work includes looking at indexation, crawlability, page speed, mobile usability, accessibility and much more. 

Link acquisition

Google states that algorithms use backlinks to determine the authority and trustworthiness of a website. Placing a range of authoritative, relevant backlinks to your site shows Google crawlers that your site is legitimate and allows you to establish yourself as an industry leader. Our expert SEO services include a range of link-building and outreach methods to allow you to place links on a variety of industry publications. 

Competitor and market research

An effective SEO strategy allows you to outrank your competitors and ensure you are stealing the traffic. SEO competitor research is the process of analyzing your competitors’ online presence and strategies to identify areas where you can improve your own search engine optimization (SEO) efforts. Our professionals take the time to identify your top competitors, analyze their website structure, content, keywords, and backlinks, and use this information to optimize your website for search engines.

Conversion rate optimization

Conversion Rate Optimization in SEO, or CRO, is the process of improving the percentage of website visitors who take a desired action on your site, such as making a purchase, filling out a form, or subscribing to your newsletter. This process involves our SEO experts analyzing user behavior and identifying opportunities to improve the user experience, which can increase the likelihood of visitors converting and ensure you generate an ROI from our SEO services.

Local/franchise SEO

Local SEO, or franchise SEO, is the process of optimizing a website to rank higher in local search results, which are specific to a particular location or region. This type of SEO is essential for small and medium-sized businesses that rely on local customers and foot traffic to drive sales and revenue. Our SEO services include a range of strategies to optimize your website and increase its visibility in local search results.

International SEO

International SEO, also known as global SEO, is the process of optimizing a website to rank higher in search engine results across multiple countries and languages. This type of SEO is essential for businesses that operate in multiple countries or target audiences in different regions of the world. Our professional SEO specialists are experienced in optimizing websites internationally including the implementation of hreflang, subdomain optimization and much more to suit your business’s goals and model. 

eCommerce SEO

eCommerce SEO is the process of optimizing an online store’s website to rank higher in search engine results pages and drive more organic traffic to the website. The ultimate goal of e-commerce SEO is to increase the number of conversions on the website, whether it be through purchases, sign-ups, or other desired actions. eCommerce SEO requires a comprehensive approach, including on-page and off-page optimization strategies, all of which our SEO services will recommend and manage.

Reporting and analysis

SEO reporting is essential for businesses to understand the impact of their SEO efforts, identify areas for improvement, and make informed decisions. We have crafted our reporting process over the years to ensure all our clients know the exact impact our work is having on your bottom line. Our reports track a range of key performance indicators (KPIs), such as website traffic, keyword rankings, backlink profiles, and conversion rates that incorporate various industry-leading tools. 

Why work with us?

  • A professional SEO services agency
  • Multi-award-winning SEO service provider
  • Experience in a wide range of industries and niches 
  • Results that speak for themselves
  • Your own dedicated account manager and team
  • Access to support at any time
  • Refined yet adaptive SEO processes


More about our SEO Services


What is an SEO service?

An SEO service is a professional service that helps businesses improve their online visibility and search engine rankings. SEO stands for Search Engine Optimization, which involves a range of strategies and techniques aimed at optimizing a website’s content, structure, and backlink profile to improve its ranking in search engine results pages (SERPs).

SEO services can include a range of activities, including website audits, keyword research, content optimization, link building, and technical optimization. The primary goal of SEO services is to increase a website’s organic traffic and improve its online presence, ultimately leading to more conversions and revenue for the business.

How much do SEO services cost?

The cost of SEO services can vary widely depending on a range of factors, including the scope of the project, the level of expertise required, and the location of the service provider. Some SEO agencies and consultants charge a flat rate, while others charge an hourly rate or offer customized pricing based on the specific needs of the client.

On average, businesses can expect to pay between $500 to $5,000 per month for SEO services. However, it’s important to note that the cost of SEO services can be affected by a range of factors, such as the complexity of the website, the competitiveness of the industry, and the level of customization required for the SEO strategy.

How do I know which type of SEO service I need?

Determining which type of SEO service you need will depend on your specific goals and needs. Here are some steps you can take to figure out which type of SEO service is right for you:

  1. Identify your SEO goals: Before you can determine which type of SEO service you need, you need to know what you want to achieve. Decide whether your business’ goal is to improve your website’s search engine rankings, increase traffic, generate more leads, or boost conversions.
  2. Assess your website’s current performance: How much traffic does your website generate? What are your competitors doing that you’re not?
  3. Consider your budget: SEO services can vary in price, so it’s important to consider your budget. Keep in mind that quality SEO services require an investment, so don’t expect to get professional SEO services for a low price.
  4. Research SEO service providers: There are many SEO service providers out there, so it’s important to do your research. Look for providers that have case studies, experience in your industry and a proven track record of success.

Ultimately, the type of SEO service you need will depend on your specific goals and needs. By following the steps outlined above, you can make an informed decision and choose an SEO service that will help you achieve your goals. We understand that it can be difficult to pinpoint what your business needs to get results, which is why we offer free website reviews and free quotes for all prospective clients. 

Do your SEO services work for all major search engines?

SEO services aim to improve a website’s visibility and ranking on search engines, so it is natural to wonder if these services work for all major search engines. The answer to this question is generally yes, but it depends on the specific SEO strategies and techniques being used. Our SEO services and strategies are designed to work with all major search engines, including Google, Bing, Yahoo, and others. 

What does an SEO report look like?

An SEO report is a document that provides an analysis of a website’s search engine optimization (SEO) performance. It typically includes an overview of the website’s current search engine rankings, as well as recommendations. An SEO report can vary in format depending on the purpose of the report and the tools used to generate it. Most SEO reports typically contain a summary, keyword analysis, organic traffic analysis and recommendations. An SEO report can be customized based on the specific needs and goals of the website owner or the SEO agency providing the report.

Contact us for professional SEO services

We have helped hundreds of businesses achieve their targets through professional SEO services. We can help you succeed online, get in touch today.