SEO Services Guides
Discover our leading edge SEO Services guides…
We offer a refreshingly transparent and strategic approach to your online success through our Search Engine Optimization Services Guides. For more that 15 years seoWorks was itself one of the best SEO Companies globally, providing Custom SEO Services and SEO Packages to clients around the world, from Enterprise Corporations through to Small Businesses.
Today, as we switch from Poacher to Gamekeeper, we are focused on helping companies like yours find the best SEO companies to suit your particular needs – each of them will offer a range of SEO Services from SEO Audits to Keyword Research to Link Building Services and more; below we share with you our insights and insider knowledge as to what you need to know, what to look for and how you should assess SEO providers for each SEO Service.
More About Our SEO Services Guides
Here at seoWorks, before we switched from Poacher to Gamekeeper, we were a globally recognised SEO company that provided research-based and contemporary SEO services; plus we operated a range of our own subject-specific commercial websites and eCommerce sites. So, we know firsthand what a great feeling it is when organic Search Engine traffic starts delivering traffic growth, new business leads and online sales.
Let’s talk about “Smart SEO Services”
One of our key learnings over the years has been that whilst SEO has the highest ROI (Return On Investment) it is a journey and one that can’t be hurried; yes, it does indeed take six to twelve months of focused effort to reach the top of Page 1 in the Google or Bing or Yahoo Search Engine results for your top twenty of so keyword clusters – and that takes patience…often a multi-disciplinary approach is required that incorporates a combined paid, earned and owned digital media strategy. Such a strategy starts with some paid advertising and an actively concurrent implementation of content and SEO services, eventually phasing paid out of the mix as your organic Search Engine visibility gains traction.
How much should you invest in SEO?
Typically a company should earmark between 5-10% of revenues to your overall sales and marketing initiatives; let’s say your revenues are $2.0m, so you should really invest at least 10% of that in sales and marketing which is $200,000.
We strongly recommend maintaining a sales resource (25%) to convert your larger sales (even if that is a part time role) and investing 25% in traditional marketing vie print, industry specific ads, trade shows and so on, and the remaining $100,000 in the digital space; in this case we would recommend $40k on SEO, $40k on paid search and $20k on creating quality content. An SEO Package or Plan is ideally suited to this particular example and is usually offered by most of the best SEO Companies – the most trustworthy ones will publish their prices online and an SEO Package is typically $2,500 to $4,000 per month to deliver meaningful results. We sues to charge $5,000 to 10,000 per month for our SEO Packages and $20,000+ for Custom SEO Services.
How to hire the right SEO company
As with every professional services firm – lawyers, architects, accountants – choosing an SEO firm to help you on your journey requires a disciplined approach. You need to do your homework and build up a working knowledge of SEO and then identify a couple of firms you like from the Search Engine results (eg “SEO services New York” or “SEO company Los Angeles”) and have one or two referred to you from your business associates. Our Best SEO Company lists are the very best place to start – check out our methodology about How We Rank SEO’s.
To assist you we have prepared a cheat sheet of questions and answers to ask here.
Your final decision as to which Search Engine Optimization firm you should partner with will be based on their expertise, breadth of team and resources and their Search Engine “intelligence” but above all is Trust; here at seoWorks we believe that transparency through honesty builds trust and we live by this philosophy every day.
Can we help you with your own SEO, you ask?
No – we no longer provide SEO services to external clients, although we are quite active on our own behalf for this site and a range of other in-house websites and ecommerce apps which ensures that we remain up to speed with best practice SEO techniques and methodologies.
Choosing the best SEO company for your organization is a crucial decision – if you would like to appoint seoWorks as your Advisor, simply Contact Us and we will be happy to arrange a preliminary chat.