Google has released its Search Engine Optimization Starter Guide outlining the dos and don’ts of SEO.
The Search Engine Optimization Starter Guide is a best practices guide released by Google to make it easier for Search Engines to crawl, index and understand your content. It won’t give away any trademark secrets that will shoot your website to the top of the rankings, but it will help to give you fresh ideas on how to optimize your site and increase your visibility in search.
Google originally released the Google SEO Starter Guide in 2008 and this version has been refreshed and updated to reflect changes in search engine technology. According to the Webmaster Central Blog, the guide includes glossary terms throughout the guide, examples, ways to optimize your website for mobile devices and clearer wording for better readability.
Here’s the list of contents in the Search Engine Optimization Starter Guide:
- Who is this guide for?
- Getting started
- Help Google find your content
- Tell Google which pages you don’t want crawled
- Help Google (and users) understand your content
- Manage your appearance in Google Search results
- Optimize your site hierarchy
- Optimize your content
- Optimize your images
- Make your site mobile-friendly
- Promote your website
- Analyze your search performance and user behavior
- Additional resources
Google has very nicely made the Search Engine Optimization Starter Guide available as a free resource without any registration needed. This is a must-read for any newbie who is optimizing their website or a business owner who requires a Search Engine Optimization refresher course.
Read the Search Engine Optimization Starter Guide.
The Search Engine Optimization Starter Guide gives you tips straight from the horse’s mouth, but like we always say at SEO Works, you can lead a horse to water, but you can’t always get it to drink. If you would like help with Search Engine Optimization and learn how to optimize your website to maximize your online ROI, contact one of our SEO experts or find out more about SEO Packages.