Category Latest News & Tips

SEO Do’s and Don’ts

SEO Dos and Donts

Your website SEO plays a vital role in your content strategy and marketing and promotions campaigns. Whether you have outsourced your Search Engine Optimisation marketing or focusing your efforts in-house, it is important to know the basics of SEO and have a…

Content Marketing vs SEO

SEO Content Marketing

Two terms consistently dominate conversations: SEO (Search Engine Optimization) and Content Marketing. Often presented as separate disciplines, a closer look reveals a more intricate relationship. Content marketing is part of good SEO – they are partners in an inseparable dance.…

How to find & use long-tail keywords

woman typing on laptop using long tail keywords for writing an article

In the world of digital marketing and more specifically, SEO, the term, ‘long-tailed keywords’ has become increasingly significant. These often-overlooked keywords hold immense amounts of potential for marketers and website owners looking to improve their website’s organic traffic and online…

The future of SEO in 2023

Future of SEO

Why predicting the future of SEO is important The world of search engine optimization (SEO) is constantly evolving, and it’s important to stay ahead of the curve in order to remain competitive. In this article, we’ll look at some of…