Are you starting to educate yourself about Search Engine Optimization (SEO) or Search Engine Optimisation as it’s spelled in different regions and you’re not sure about what all the jargon and acronyms mean?
Here is a sure-fire guide to the most commonly used Search Engine and SEO terms and their meanings. SEO is a vast and complicated field but the best place to start your understanding is by first learning what the top industry terms mean and how they are relevant to you and your website…
This is also known as the meta title. It is shown at the top of a browser window and is considered to be one of the most important signals for search engine rankings, and thus highly important to SEO’s. Best practice recommend the Title Tag to contain know more than 65 characters and to begin with the most appropriate keyword phrase for the page.Many SEO’s also add the branded term of the website a the end of the tag as well.
This refers to the number of visitors to your website. A program like Google Analytics can help you monitor traffic on your website. Traffic can come from a wide range of sources, Google and Bing can deliver organic traffic from search engines, paid traffic through adds and referral traffic through maps or social platforms. Referrals can also come from other sites as well. The more traffic you get, usually the better the site is performing but where that traffic comes from is important to know as well.
Twitter is a popular social media networking site founded in 2006 that lets you write and read messages of up to 280 characters in length (originally 140). Most messages include shortened links as well as hashtags and in recent years, the platform has allowed images and videos as well.
This stands for Uniform Resource Locator. This is the Web address of a document/webpage and an important on-page element for Search Engine Optimisation.
This stands for Video Search Engine Optimisation and is the process of optimising videos to drive traffic to your website. Websites like YouTube, Vimeo and Daily Motion are popular video hosting websites that also allow you to embed the videos on your own webpages as well.
This refers to social media websites which encourage user generated content and social interaction online. Popular sites include Facebook, Twitter, LinkedIn, Google+ and blogs.
White hat SEO
This is a process of boosting your Search Engine ranking by using methods approved by Search Engines. In other words, not trying to force or trick a search engine into ranking a webpage.
WordPress is an excellent open source web publishing system or content management system(CMS). The system was first developed as a blogging platform and soon turned into a feature rich (with thousands of plugins available) content management system that is used by many web developers and blog owners around the world. There is a hosted version at www.wordpress.com owned and operated by Automattic
An XML sitemap contains a list of pages you want the Search Engines to find. This is created in XML format and submitted to the Search Engines via web master tools (such as Google and Bing) and also linked to from the robots.txt file. Both these files are highly important for search engines to know what to do on a website and where to find the webpages you want them to find.
One of the oldest and established Search Engines in the world. Yahoo! has had a lot of difficulty keeping up with the search engine race and in recent years ‘sold/partnered’ its search engine results pages and engine to Bing. Now-a-days Yahoo! is a very popular news and media ‘network’ still used by millions of people across the world and acquired by Verizon in 2017.
A video hosting website that was bought by Google. YouTube has also grown to become one of the biggest search engines in the world with millions of users uploading, watching and commenting on videos hosted by the site. YouTube allows you to also embed favourite videos onto your own webpages as well.